Google is preparing a search engine designed specifically for China: Google has been working for over a year to launch a new version of its search engine, specifically adapted to the expectations of the Chinese government. Eight years after ceasing its activities on the Chinese soil, Google is about to make its big comeback with a new search engine that would filter websites and keywords banned by the Chinese government to adapt to local legislation, reveals the American investigative media The Intercept.
Centrale Danone launches a consultation campaign: During the visit of its president Emmanuel Faber to Morocco, Centrale Danone undertook "to guarantee transparency on costs and quality at all times; not to make any profit on its fresh pasteurized Central milk and to trust all stakeholders in fresh pasteurized Central milk to find a right and fair price," recalls a press release. To respond to these commitments and consumers' questions, Centrale Danone is launching a direct consultation campaign with all stakeholders (consumers, grocers, farmers, suppliers, etc.).
A Neymar confession ad mocked in Brazil: Neymar, the Brazilian international attacker from Paris Saint-Germain, was heavily criticized at the 2018 World Cup and explained himself to the public in an ad unveiled by the Gillette brand. "I suffer in the field." In the advertisement, the most expensive player in history appears in close-up, in black and white, and says he is "open-hearted", two weeks after Brazil's elimination in the quarter-finals of the World Cup-2018. "You may think I'm exaggerating, and sometimes it's true I'm exaggerating, but the truth is that I'm suffering on the pitch," he said in the face of critics who accuse him of having simulated many mistakes during the World Cup-2018.
Mio brand diverts hashtag #KounRajel: The hashtag #KounRajel ''Be a man'', never stops provoking reactions. After launching during the holy month of Ramadan an extraordinary advertising campaign that calls for the sharing of domestic tasks between men and women, the Moroccan detergent brand Mio has chosen to divert the famous hashtag in its own way! Indeed, the famous Moroccan brand has once again shaken the web by a post revealed on the social network Facebook that shows 4 men of all ages with the hashtag "Koun Rajel or t3awnou 3la ch9a" ("Be men and do you share household chores"). A call for gender equality that has caused a sensation among Internet users and a success amplified by the current social context linked to hashtag.
Kitea launches a new Urban Stores concept: To strengthen its presence on the Moroccan market, the Moroccan company specializing in the sale of furniture kits Kitea has just launched a new concept of Urban Stores, city stores. Indeed, the Kitea City are stores of proximity whose objective is to offer to the customers all the products in mode "cash&carry" without having to move to the giant Kitea. The layout, design, and construction of the new Kitea City were entirely carried out by Moroccan teams and skills.
Crédit : IMPERIUM MEDIA
