How packaging allows brands to stand out during summer: "As summer approaches, and the summer holidays with it, the shelves change and transform. Summer is indeed a good time to eat. We are more enthusiastic about buying everything that evokes the sun, the beach, and holidays, so how can we optimize packaging design to make the most of this summer period? Often wrongly considered as the poor relation of marketing, packaging should not be underestimated. If the technical function of packaging is to preserve the product, its primary role is to be the direct point of contact between the consumer and the product. As a true showcase, it allows companies to distinguish themselves in often overloaded shelves, to communicate and highlight their products, as well as to inform about their attributes and nutritional values."
Digital transformation: ONCF launches the new version of its website: "As part of its digital transformation strategy, the National Railways Office (ONCF) is reinventing its website which has just been put online https://www.oncf.ma. It is a site resolutely turned towards the users reflecting the image of a company which works to establish a sustainable mobility. Multilingual (Arabic, Amazigh, French, and English) and "responsive", this new site has been designed for all types of terminals and mobile phones, especially (tablets and smartphones)."
Facebook launches new feature to watch videos as a group: "Facebook has been testing a new feature for the past few months that allows group video viewing and real-time interaction with each other. Called "Video Session", this new option allows members and administrators of a group to broadcast videos (original or replayed from the social network) on a list. Participants will then be able to comment in real time what they see on the screen."
Ivanka Trump announces the cessation of its own brand: "Ivanka Trump, daughter of Donald Trump, announced on Tuesday that she would discontinue the activities of her clothing, footwear, and accessories brand, whose development she had limited to avoid conflicts of interest with her role as White House advisor. After experiencing a sharp increase in sales in 2016 as a result of the presidential campaign, the brand was affected by the election of Donald Trump, with several chain stores deciding to deregister it."
Kitea launches a new Urban Stores concept: "To strengthen its presence on the Moroccan market, the Moroccan company specializing in the sale of furniture kits Kitea has just launched a new concept of Urban Stores, city stores. Indeed, the Kitea City are stores of proximity whose objective is to offer to the customers all the products in mode "cash&carry" without having to move to the giant Kitea. The layout, design, and construction of the new Kitea City were entirely carried out by Moroccan teams and skills."
Crédit : IMPERIUM MEDIA
