"L'CARNET": Aswak Assalam innovates and launches its payment card: "Aswak Assalam, a subsidiary of Ynna Holding specializing in mass distribution, announces the launch of its deferred payment card "L'Carnet" intended for companies wishing to make their employees benefit from it. Indeed, with this new solution, employees can now do their shopping and pay only at the end of the month, without interest and globally in the 13 supermarkets and hypermarkets of the distributor Aswak Assalam in Morocco."
Net-A-Porter partners with Gucci for a new collection dedicated to children: "Net-A-Porter is launching into children's fashion in collaboration with the Italian company Gucci. Net-A-Porter has been offering a Gucci pop-up yesterday, July 16, in which the pieces from this collaboration, intended for babies and children up to the age of 12, are presented. There will be plays for the little ones, girls and boys, and unisex creations on the program. The collection includes many details inherent to the Gucci universe, including red and green stripes, as well as logos, and very girly details like knots."
E-pub: Mobile becomes the first digital advertising medium: "Mobile media (phones and tablets) have captured half of the investment in digital advertising in the first half of 2018 in France, a market largely dominated by the two American giants Google and Facebook, according to the Observatory of e-pub presented Thursday, July 12. 2.26 billion in France during the first six months of 2018, an increase of 15.5% compared with the first half of 2017. In detail, the search, which represents 47% of expenses, increased by 8.5%, the social display (20% of market share) by 61.8%, the non-social display (17% of market share) by 6% and the other levers (affiliation, comparators, emailing) by 6%."
Advertising: the final of the 2018 World Cup is expected to bring no less than 5 million euros to TF1: "The French team in the World Cup final, against Croatia, is the jackpot for TF1, and, according to the Pure Médias website, the Moscow final broadcast on Sunday, July 15, at 5 pm, will bring no less than 5 million euros to the leading French channel. This sum would never have been possible without the presence of Les Bleus. It must be said that the channel will be able to count on Sunday on the very high prices of advertising spots to fill up. The spot in first position in the break screen at half-time is marketed at 364,000 euros gross, which is a record amount. As a reminder, the France/Belgium meeting brought together 19.1 million viewers in front of the first channel, representing 71% of the market share! This is the best audience of the year," the channel said in a statement."
Crédit : IMPERIUM MEDIA
