"Eventsponsorship.ma": launch of an electronic platform for sponsorship and event creation: "A new platform has just been created in Morocco. It is Eventsponsorship.ma, whose objective is to bring together event organizers on the one hand and sponsors on the other. Indeed, this new platform manages all sponsorship opportunities, in addition to the transaction flow starting with event creation, publication, matchmaking, negotiation, administrative formalities, file sharing, and payments."
Facebook tests augmented reality ads in the news feed: "The American social networking giant Facebook has just announced the launch of a new type of advertising for the news feed that will allow you to try on glasses and make-up in augmented reality before buying. Indeed, this new feature is identified by an additional message: "Tap to try on". With one click, you can for example put glasses on your nose and, of course, buy them if the result suits you. "Through this new service, Facebook makes it possible to improve the advertising experience on the platform by giving its community the opportunity to visualize, interact, and try different looks and products," says the American giant in a release."
The brand Cristiano Ronaldo lands at Juventus Turin: "After nine years in Spain, Cristiano Ronaldo is officially leaving Real Madrid for Juventus. At 33, the Portuguese CR7, who has five Ballons d'Or titles to his name, will discover the fourth club of his career. The Italian club paid 112 million euros for the player's services. "I've been thinking a lot, and I think the time has come to open a new stage in my life, and that's why I asked the club to accept my transfer," said the Portuguese star in a letter published by the club merengue. Real Madrid explained in a statement: "Real Madrid announces that following the request expressed by Cristiano Ronaldo, the club has accepted his transfer to Juventus."
A razor brand shows for the first time really hairy women: "The American razor brand Billie has decided to break with decades of advertising showing women shaving perfectly smooth legs. Indeed, it is the first ad that features women with underarm, leg, stomach, or foot hair, unlike the usual ads for razors or other hair removal products for women where hair never appears. "Everyone has hair, even women," says the latest ad from American razor brand Billie."
Channel 4 soon plans to unveil AI-controlled ads: "To make advertising more effective, the British television channel Channel 4 has just announced the launch of a new "Contextual Moments" solution that will allow brands to better integrate with linear television. Indeed, this new technology automatically identifies scenarios within a program that presents contextual opportunities for advertisers. For example, a character in a movie can be seen enjoying a cup of coffee, and this scene could use a coffee brand whose commercial would then be placed in the next break," said Channel 4."
Crédit : IMPERIUM MEDIA
