Advertising: When Neymar inspires KFC: The American fast food chain KFC to unveil at the World Cup taking place in Russia until July 15, 2018, a new advertising campaign that has become viral in just a few hours. Intended for Africa, this new campaign highlights a football player who makes a simulation and many rolls until he finds himself in a KFC. Many media report that the campaign was inspired by the simulated Brazilian footballer Neymar.
Sanad Assurances at the top of the podium Publicitor: The Moroccan company Sanad Assurances has just been elected, by the Publicitor ranking, the best advertising campaign in the insurance sector in 2017. "Sanad Assurances has sought first place on the podium in the insurance sector thanks to its institutional rebranding campaign started in October 2017," the company said in a statement.
Advertising: Facebook has filed a patent to remotely activate the microphone of your smartphone: The social network has filed a patent that allows you to activate the microphone of your smartphone, without your knowledge, when an ad is shown on television. Faceboook has filed a patent that allows an advertisement broadcast on television or on the web, for example, to emit a sound inaudible to the ear of a man or a woman. Only a telephone could understand this sound to immediately activate its microphone and record the sounds around it.
Study: Next year, people will spend more time online than watching TV: Next year, we will spend more time online than watching television, according to a latest study by the measurement company Zenith. In 2019, people spend an average of 170.6 minutes every day on online activities such as watching videos on the YouTube website, sharing photos on the Facebook social network, or shopping on Amazon. TV should only be 170.3 minutes."
Crédit : IMPERIUM MEDIA
