Facebook launches a search engine to link brands to designers: With influential marketing, Facebook seeks to facilitate relationships with brands and influencers, which ideally will help it attract larger creators to the platform, while allowing brands to strengthen their images. To help content creators better monetize their videos, the American social networking giant announced the launch of Brand Collabs Manager, a new search engine that brands can use to browse different Web celebrities based on their audience demographics and portfolios of previously sponsored content. This new tool has been tested by Facebook for some time, and today, the company announces that it will open it to more influencers. If it is already possible to collaborate with companies to post "branded content" on Facebook pages, the new service will make it easier to connect.
Workshop Xdigital - Freshworks: the solutions Freshworks make their entry in Morocco: Xdigital, the leading digitization company, is today organizing a workshop at the Casablanca Marina to communicate the launch and availability of Freshworks solutions in the UK. Indeed, the event will be the opportunity for the company to present the advantages, strengths, and areas of use of these solutions to various companies present on the Moroccan market.
Ooredoo and Leo Messi launch the "Aïch l'Internet" campaign: The telephone operator Ooredoo has just announced the launch of a new advertising campaign "Aïch l'Internet" with world football star Lionel Messi and former Algerian team captain Madjid Bougherra. "Ooredoo joins Leo Messi once again in a lively and dynamic new communication campaign, showing how you can have fun off the football field when you access the digital world. Through a series of videos, viewers can see the fun side of Messi's life and a number of local stars through their participation in exceptional and unforeseen moments," says the operator in a statement.
Advertising revenues: Facebook will exceed $60 billion in 2019: The American social networking giant has become a major Internet advertising channel in recent years. The wide variety of advertising formats offered by the American giant makes it possible to promote all types of content and fulfill different objectives. Indeed, according to forecasts by the GSMA Association, which groups together more than 800 telecom operators throughout the world, Faceook's advertising revenues will be 69 billion dollars next year, or 15 billion dollars more than the current year. The same goes for the giant Google. The search engine will drain $125 billion in revenues in 2019, compared to $110.5 billion this year and $95.4 billion in 2017.
Crédit : IMPERIUM MEDIA
