Facebook launches a tool that allows users to evaluate corporate customer service: Advertisers with a high number of negative comments that fail to correct customer service issues can have their privileges removed from Facebook platforms. Facebook has launched a new "Leave Feedback" tool that allows users to rate their experiences with the companies they clicked on. Facebook will alert companies that receive a high volume of negative comments through the tool, but they will not receive data about disgruntled customers and their ratings.
The World Cup will generate $2.4 billion in advertising investment: The figure for global advertising investment during the World Cup is estimated at $2.4 billion! During this month of competition (June 14 - July 15), advertisers will sign big cheques to see their name, logo, and slogan appear. The amounts committed should represent 10% of the market in 2018, according to a study conducted by Zenith Medias.
MDJS receives the advertiser of the year award at the African Cristal Festival: The city of Marrakech hosted for the fifth consecutive year, from May 2 to 5, the 6th edition of the African Cristal Festival which brought together more than 400 communication and media professionals (agencies, advertisers, advertising agencies, communication, and marketing departments) of different nationalities, around a cycle of conferences, meetings, and debates under the theme of "Boldness". This large-scale event reveals each year the best creations of the African continent and awards the region's communication specialists.
Study: Next year, people will spend more time online than watching TV: Next year, we will spend more time online than watching television, according to a latest study by the measurement company Zenith. In 2019, people spend an average of 170.6 minutes every day on online activities such as watching videos on the YouTube website, sharing photos on the Facebook social network, and shopping on Amazon. TV should only represent 170.3 minutes. The global transition from television to the Internet as the primary entertainment medium has taken a long time, but it has also happened faster than expected. Last year, Zenith had indeed predicted that television would be more popular in 2019, before revising its estimates.
Crédit : IMPERIUM MEDIA
