Buzzeff: 61% of Moroccan consumers trust the brands advertised on premium Web platforms: "According to a recent study revealed by Buzzeff, 61% of Moroccan respondents are more likely to trust a brand when they see its advertising posters on premium Web platforms, and 54% are more likely to acquire a product when it is promoted in such environments. Indeed, the research has identified similar trends regarding premium web platforms in North Africa and Levant, with 64% of Algerians questioned stating that they are more likely to trust a brand advertised on a premium website."
African Cristal: a festival for com' professionals: "The 6th edition of the African Cristal Festival, co-organized with the support of the Union of Communication Consulting Agencies (UACC), will take place in Marrakech from May 2 to 5. For six years, the African Cristal Festival has been the meeting place for communication, media, advertising, and digital professionals operating on the African continent. This year, the African Cristal Festival, which will take place for the 4th consecutive year in Marrakech, will bring together some 400 communication and media professionals (agencies, advertisers, advertising agencies, communication and marketing departments, experts), around a cycle of conferences, meetings, and debates and thus offers a formidable space for the exchange of ideas and experiences."
TubeReach publishes the 2nd edition of its vitality barometer: "Video is a communication medium that is becoming essential. YouTube users watch an average of 5 billion videos a day! This figure proves that the video hosting website has become an effective element in brand communication strategy. To analyze and evaluate the dynamism of 500 French YouTube channels of major brands, the consulting agency TubeReach has just unveiled its "vitality barometer"."
Proximity service: Air Arabia tickets now payable at Cash Plus: "The region's leading low-cost airline has just launched a new payment method designed to make life easier for its passengers. Buying your plane ticket at the local cash transfer agency is now feasible. Air Arabia-Cash Plus duo made it easy. Indeed, the airline Air Arabia Maroc, "now allows its customers to pay their ticket reservations online directly with Cash Plus network agencies," announces an official release."