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The Marketing News of the Week!

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Saham Assurance Maroc launches "kbirafsghira.ma": "A first in Morocco! To consolidate its place on the Moroccan market, the international company Saham Assurance has just announced the launch of a new free electronic platform dedicated to future motorists wishing to prepare for their examination of the Highway Code. Called "kbirafsghira.ma", this new platform gathers 60 didactic videos, courses to download, and 180 online quizzes to put you in a situation like the real examination of the Highway Code."

 

Dove partners with Cartoon Network to build a positive body image: "Dove has partnered with Cartoon Network's Steven's Universe, publishing a series of short films to promote a positive body image among young audiences. Dove announced that it will partner with Rebecca Sugar, creator of Cartoon Network's Steven Universe, for the next two years to create a series of six animated short films. The series aims to educate young people about self-esteem and self-confidence, which according to the findings remains marginal among young targets. "We are passionate about the typology of messages sent by the media to the younger generation," says Sophie Galvani, Dove's Global Vice President."

 

Dolce & Gabbana, "after our death, no new designer": "The designers Domenico Dolce and Stefano Gabbana, creators of the Dolce & Gabbana brand, do not intend to sell their brand, stressing that after their death no one will succeed them. "Once we're dead, we're dead. I don't want a Japanese designer to start drawing Dolce & Gabbana," Gabbana said. Indeed, the two designers launched their brand in 1985 and continue to work together despite the break-up as a couple in 2004."

 

Rejuvenation for Jumia Food: "Jumia Food, Morocco's leading food delivery company, announces the launch of an enhanced version of its mobile application for a better customer experience, allowing customers to slide through menu categories with improved designs.  Attracting 60% of visits to Jumia Food, the new application allows an instant messaging (chat) option allowing customers to easily reach customer service and get advice on partner restaurants. "We are committed to providing the best technological tools to improve our service to our customers, while ensuring prompt delivery."

 

Nivea Men extends its partnership with PSG and unveils its new advertising: "The partnership between the Paris Saint-Germain football club and Nivea Men, which has been in place since 2013, has just received a new international boost. Indeed, the club has just announced that this partnership will be extended to the Brazilian market, where both entities are extremely popular. To honor this partnership, PSG and Nivea Men launched their first campaign, bringing together Neymar Jr, Thiago Silva, Dani Alves, Kylian MBappé, and Adrien Rabiot."

 

 

Crédit : IMPERIUM MEDIA