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The Marketing News of the Week!

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RMA Assurance rewards its most prudent clients: "The Moroccan insurance company RMA, a subsidiary of the Finance Com group, has just announced, in partnership with the National Committee for the Prevention of Traffic Accidents (CNPAC), the launch of a new advertising campaign to reward its "most prudent" drivers! RMA Assurance customers who have never had an accident will be rewarded for their good driving and each will receive a fiat 500 car. By this action, the Moroccan insurance company wishes to reward wisdom at the wheel, as well as to call on its other drivers to be more careful on the road."

 

Rebranding: SNI becomes AL MADA: "Société Nationale d'Investissement (SNI) changes its name to "Al Mada". This new name was unveiled in Casablanca on Wednesday, March 28, 2018, in conjunction with the presentation of the company's annual results. This new name, which marks the culmination of the profound transformation of the SNI that began in 2014 and has now reached maturity, will accompany the fund's future development. "Al Mada is an economic development player in Morocco and more broadly in Africa. This name change thus expresses our commitment to supporting major structural projects over the long term for sustainable and shared growth on a pan-African scale," the Board of Directors said on Wednesday."

 

Coca-Cola unveils its first make-up range: "The famous Coca-Cola soda brand has just unveiled its first make-up range designed in association with the Korean cosmetics brand The Face Shop. Unbelievable but true! On the program, there are many essential make-up products such as lipsticks, blushes, foundations, highligthers, eye shadows, and others. Design side? Coca-Cola has opted for packaging that reflects its emblematic image. They are in red signed by the flagship writing that give a perfect inspiration to illustrate this collaboration."

 

Alibaba and Ford unveil a car vending machine: "The Chinese company Alibaba has just announced the signature of a new partnership agreement with the American car manufacturer Ford for the construction of a car distributor without personnel in the city of Guangzhou, in the south of China. Indeed, this new vending machine allows customers to easily test the Ford vehicles they are looking to purchase. It takes the form of a five-storey building and can accommodate a total of 42 cars. Regarding its operation, it is almost like a beverage dispenser, with a few exceptions." 

 

Advertising: The secret of Hervé Renard's white shirt finally revealed!: "Nivea skincare brand, belonging to the German Beiersdorf group, has just announced the signing of a new partnership agreement with the national team coach, Hervé Renard, for the launch of a new advertising campaign. Indeed, in a video published on March 23 on Nivea Men's page, the Atlas Lions coach talks about his white shirt that accompanied him during the national team's qualification for the World Cup and many other victories."

 

 

 

Crédit : IMPERIUM MEDIA