Study: Does great wealth bring happiness?: "Researchers at Harvard Business School recently asked more than 4,000 millionaires to rate their satisfaction and happiness on a scale of 1 to 10. The respondents with at least $8 million scored higher than those with $7.9 million or less, but there is a catch: the majority of these millionaires interviewed say that to be perfectly happy, they would need to increase their wealth enormously. According to Grant Donnelly, one of the study's leading researchers, "what seems to be happening is that even a marginal increase in wealth does not necessarily increase happiness. The millionaires predict they'll need a lot more to feel good."
Advertising format: Television vs Digital: "According to a recent study by Clutch, which deals with the various advertising messages and associated media, television commercials remain by far the formats most popular with consumers. The report is based on data from a 2018 survey of 1,030 consumers aged 18 and over in the United States. Some 58% of respondents said that they prefer most television advertising in all the media studied. Only 13% of the consumers quote online ads, and 11% mention social media ads or print ads."
Coca-Cola breaks the tradition and launches the first alcoholic beverage: "To conquer a new market and develop its activities, the American soft drink company Coca-Cola will soon unveil an alcoholic beverage in Japan, a first in the 132-year history of the American giant who tried unsuccessfully to launch into wine in the 1970s. In an interview unveiled on the group's platform, Jorge Garduno, president of the Japanese activities, announces that the Atlanta-based company will be testing a canned beverage containing alcohol. This will be produced under the Chu-Hi model, low-alcoholic beverages (between 3 and 8 degrees), mainly sold in cans in vending machines."
How do brands behave on Snapchat?: "397 brands such as Lyft, Pepsi, Exxon, and Olay purchased video ads on the 52 Discover channels of Snapchat between November 2017 and January 2018, according to a study recently released by MediaRadar, an advertising intelligence agency. Indeed, the small number of advertisers highlights Snapchat's main differences from Facebook or other social applications in terms of monetization. In total, Snapchat's parent company is expected to record approximately $1.7 billion in advertising revenues this year. According to the research, much of Snapchat's advertising is in its channels, which are hosted by publishers such as Mashable, Bleacher Report, The New York Times, NFL, or Buzzfeed. And where Facebook has more than five million advertisers, Snapchat focuses on the big purchases of major brands. Interestingly, the advertisers on Snapchat are concentrated in the entertainment space with 48%."
Save our Species: Lacoste diverts its logo for the good cause: "To protect endangered animals, the French high-end ready-to-wear brand Lacoste has just unveiled a new awareness campaign in partnership with the International Union for the Conservation of Nature. Indeed, a new exclusive line to help save endangered species has just been put on sale in very limited editions. This time, no crocodile logo but 10 new animals that may no longer exist in a few years. According to the French giant, each model will be manufactured according to the number of animals still alive. They will be sold at a price of €150, part of the profits from each purchase will go to the association for the protection of the environment."
Effective Advertising: Warc unveils the world ranking: "Warc 100 has just published the results of its annual global index of the world's most creative advertising campaigns, based on studies and syntheses from 70 of the world's largest marketing effectiveness and strategy competitions worldwide. The top 6 in order are the following brands: 1- Ariel "Dads #ShareTheLoad", 2- Swedish Tourist Association "The Swedish Number", 3- Whirlpool "Care Counts", 4- Transport Accident Commission "Meet Graham", 5- Burger King "The McWhopper Proposal", 6- Art Institute of Chicago "Van Gogh BnB"."
Crédit : IMPERIUM MEDIA
