Avito launches the Digital Talks, an exchange meeting for marketing and digital professionals in Morocco: "In the context of the rapid and general digitization of the Moroccan entrepreneurial ecosystem, Avito organized, in Casablanca on Wednesday, March 21, the first session of the Digital Talks, a series of meetings and debates with experts in Marketing and Digital, to exchange on the various challenges of digital and share best practices in the field. This first meeting is devoted the theme "Why Digital is No Longer an Option?". It brought together Moroccan and international experts from different horizons, from companies such as Kantar TNS, Royal Air Maroc, Wafasalaf, and Leboncoin. By adopting this innovative and participative approach, Avito involves all stakeholders interested in digital transformation in Morocco."
Advertising: Programmatic will take the lion's share by 2019: "According to Programmatic Marketing Forecasts estimates, programmatics will represent 67% of the total digital investment in 2019. This represents 8 points in two years, which is worth more than 84 billion dollars worldwide. Definition and recall the programmatic purchase is a concept which is based on the purchase of selected and automated advertising spaces. The objective of programmatic purchasing is to automate the process of buying, selling, booking, and invoicing advertising space. This process therefore offers a fluidity of the process of transmission and dissemination of creations."
"Newsjacking": a marketing technique that makes the buzz: "Newsjacking is a new concept invented by David Meerman Scott in his book of the same name. Indeed, this new marketing technique consists in diverting a new one by injecting its ideas in order to generate visibility and commitment on social networks. More simply, it means taking something that is popular and talked about and using it to draw more attention to you or your business, as these brands have done with PokémonGo or Star Wars. Indeed, this new strategy can help companies get noticed by surfing on the "wave of popularity". But be careful, Newsjacking can be half angel/half demon in the sense that it is capable of producing good buzz like bad buzz. This new technique is therefore a double-edged sword, we must know how to use it at the right time and avoid diverting sensitive subjects."
Reebok offers Wonder Woman for its new advertising campaign: "The American sports equipment manufacturer Reebok has just announced the signing of a new partnership agreement with Israeli actress and model Gal Gadot to promote its new "Be More Human" sportswear campaign. Actress Gal Gadot said: "Fitness has always been an important part of my life." "Thanks to fitness, I have become stronger, more enduring, and more confident. I couldn't have dreamt of a better partner than Reebok in this adventure," she continues."
Crédit : IMPERIUM MEDIA
