Why does the B2B approach need to be accompanied by webinars?: "According to a study by Content Marketing Institute, more than 58% of B2B marketers implement webinars in their content marketing strategy. This is not a surprise, since webinars can be very attractive, and they are not very expensive to set up and implement. With the growing use of the Web, consumers are discovering new ways of learning and instant knowledge. Within this framework, products and services must be promoted effectively so that they reach the right audience more quickly."
What is engagement?: "Engagement is often relegated to the background as a fantasy measure. It is metric that makes people feel good about their business but doesn't tell you anything. It can therefore be difficult to justify consumers' engagement to management. Just because your campaign got 400 Likes doesn't mean your business is better. However, Daniel Hochuli, APAC content marketing evangelist at LinkedIn, says that you should not describe engagement as a fancy or light measure, but as an optimization measure. It is a measure that you can use to evaluate and optimize the impact of your messages or content to improve your reach and communicate with the right audience, which in turn will help your brand build constructive relationships with the right people."
Cosmetics for men: a growing sector!: "The global men's cosmetics market is expected to reach 166 billion dollars by 2022, with compound annual growth of 5.4% from 2016 to 2022, according to a recent study by Allied Market Research. In the 90s, the men's cosmetics market went unnoticed (only 4% admitted using male care products). Today they are 50% to regularly use products that are dedicated to them, according to the same source."
What is the best way to measure the impact of an advertisement?: "Super Bowl is the most watched event in the United States. Each year, it attracts over 100 million audiences. There is no similar stage in the world associated with such powerful advertising content. It is therefore not surprising that a 30-second ad this year sold for an average of $5 million. With such high stakes, brands fight tooth and nail to attract the public's attention. They want to ensure that the budget invested has indeed achieved the expected objectives. Except there's a hitch in this case! Ad Meter, Real Eyes, and other firms studied the campaigns that were in the air to classify them."
Crédit : IMPERIUM MEDIA
