Marketing: A huge deal to take!: "By 2022, the digital professionals estimate the digital marketing software market at $75 billion. The AI will weigh €46 billion. It is a colossal investment that covers all the facets of this field, which is experiencing major innovations every day, and which requires a special watch to find inspiration and opportunities."
Digitale & brand: A Gold Award for the Merendina-Raïbi campaign: "The famous Moroccan biscuit Merendina has just won the first prize Gold Award for the best digital campaign & brand content through its campaign of launching Merendina-Raïbi. "This award rewards our choice to carry out an exclusively digital campaign and dedicates a product concept and a content brand inspired by the Moroccan culture," said Nabil Lahlou, Category Manager Biscuits at Mondelez Maroc. "The consecration of Merendina is not a first for the Moroccan company BIMO, our famous brand of wafers Tonic was awarded 3 prizes for its digital campaign at the African Cristal Festival in September 2016. This reinforces our strategic choice to focus our brands' speeches on digital technology," adds the same source."
Proximity marketing: City Club announces fitness facilities in Aswak Assalam: "After announcing the launch of a new offer on Valentine's Day, City Club, Morocco's largest fitness and well-being network, has just signed a partnership agreement with Aswak Assalam, a subsidiary of Ynna Holding, to install sports facilities in the hypermarkets, 8 of which will be operational this year. The main objective is to offer their customers quality service and proximity. "With innovation and customer service at the heart of our concerns, installing fitness facilities in our supermarkets will not only make our customers' daily lives easier, but also provide them with additional service. Aswak Assalam now has 13 hypermarkets throughout the Kingdom, 8 of which will host city clubs in Agadir, Kenitra, and Casablanca Ouled Ziane in 2018," said Abdelkrim Tassine, DG Aswak Assakam."
Social Marketing: Buzzkito Network announces an agreement with FNM: "After having transformed its digital agency ONOFF into a 360° communication expert agency, Buzzkito Network group has announced the signing of a partnership agreement with the National Foundation of Museums (FNM) to offer a global support in digital communication strategy as part of its social marketing policy. Indeed, a group of Buzzkito Network will be dedicated to the National Foundation of Museums. It will accompany it through the coverage of its events (openings of museums, new exhibitions...), will provide it with all the essential audiovisual means of production, and will assist it in relaying information on its social networks (such as Facebook, Instagram, Twitter...)."
Dolce & Gabbana parades drones instead of models!: "A show more magical than ever! On the last day of Milan Fashion Week, the Italian luxury company Dolce & Gabbana imagined an unprecedented fashion show where the first catwalks were not models but drones carrying pierced "D&G" bags. In fact, eight drones, each carrying a handbag from the new collection, literally opened the show without any fall or ankle treading, keeping even the pose for a few moments in front of the cameras before going backstage to capture the next accessory. The flying machines were also equipped with small cameras that filmed the audience. The models then took over from the podium revealing a collection where religious references are omnipresent: floral prints, red, gilding, maxi-dresses, head jewellery, glamorous beautifications, lace, and imposing prints."
Crédit : IMPERIUM MEDIA
