The communication actors in Morocco call for the abolition of the "screen tax": "The advertisers, communication consulting agencies, publishers, and boards unite their voices in a joint press release issued on Wednesday, January 31, against the provisions of the new Finance Law relating to stamp duties on screen advertising. The Moroccan advertising market has initiated a general mobilization movement in response to the provisions of the new Finance Law 2018 relating to stamp duties on screen advertising. The new Finance Law amended and supplemented Articles 251-b, 254, and 183-B of the General Tax Code in order to broaden the concept of on-screen advertising to all ads broadcast on all types of digital screens. Thus, the advertisements broadcast on LED advertising screens, computer screens, telephones, tablets, etc., are now covered by this tax. This measure, taken without prior consultation with the actors directly concerned, is a brake on the development of advertising activity and jeopardizes a digital economy that is still fragile, according to all parties concerned."
LG is inspired by Checfchaouen for its new smartphones: "The South Korean smartphone manufacturer LG has announced new color options for the LG G6 and LG Q6, one of which is inspired by Chefchaouen's blue color and named "Moroccan Blue". "The sophisticated shade of the Moroccan blue was inspired by the beautiful blue buildings of the city of Chefchaouen, Morocco," said a spokesman for the manufacturer. In addition to "Moroccan blue", LG also introduced "lavender purple" and "raspberry pink"."
Brands can finally plan their publications on Instagram: "To strengthen its presence and accelerate its strategy, Instagram's photo and video sharing service has just announced the launch of a new feature that allows companies to schedule their publications. Indeed, the American giant states that only partners (Facebook Marketing Partners and Instagram Partners) can use this new "Content Publishing" feature to "post an image in the feed, with or without caption"."
World Cup 2018: Royal Air Maroc plans special flights for Atlas Lions fans: "After the successful operation of special flights between Morocco and Abidjan, the Moroccan airline Royal Air Maroc plans to launch soon a device to increase its air frequencies to Russia. This new plan will allow RAM clients to attend the three matches between the national team and Iran, Portugal, and Spain. Once the number of the Moroccan fans is fixed, the airline will establish a flight schedule and a fare policy similar to that applied during its campaign for Ivory Coast."
Crédit : IMPERIUM MEDIA
