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The Marketing News of the Week!

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KFC imagines a chicken can that turns into a drone: "After the box that turns into a video game controller, the anti-waves tent to cut itself off from the Internet, and the chicken flavor soap, the American fast food chain KFC hits again and announces the launch of a box of chicken wings that can be transformed into drone. Called "KFO", this box contains, in addition to the usual junk food, all the elements necessary to build a small drone yourself. For the moment, the company does not provide the price or the technical specifications of this Chicken Wings drone, but we know that it is a quad-rotor and that it can be driven by a mobile application."


Super Bowl: Skittles creates an ad that only one person can view: "To make a name for itself at the next Super Bowl on February 4, the famous candy brand Skittles has decided to let only one person watch its advertising shot for the occasion. In fact, a California teenager who is a fan of these little tart pastilles has been chosen to be the only person to be able to watch the commercial, in which a star, who will be announced before the end of January, will play. However, several trailers will be shown to viewers before the Super Bowl. The first one is available starting from January 16: "We have been a big part of the Super Bowl, and we continue to be a big part of the NFL," said Mars Vice President, Matt Montei."


KFC now accepts Bitcoin: "The American fast food chain KFC launched its "Bitcoin Bucket", a promotional campaign that encourages people to buy a bucket of fried chicken with bitcoin. How does it work? The simplest way in the world. A substation redirects the customer to a numerical control center from where they can make the payment in Bitcoin. The actual cost to those interested was $40 due to BitPay's $20 transaction fee. In short, it's a bit expensive for 10 chicken wings, a side dish, fries, and sauce."


L'Oréal opts for a veiled model for a shampoo ad: "For its new shampoo advertisement, L'Oréal Paris brand chose to stage a veiled model. This is Amena Khan, a British blogger and supermodel, very popular on social networks with over 570,000 subscribers on Instagram. This young beauty blogger is indeed the first woman to wear the veil in an advertisement for a shampoo from a major brand. "I am so excited and proud to announce that I am part of the new L'Oréal Paris Elvive advertising campaign," she announced on Instagram on January 14."

 

 

Crédit : IMPERIUM MEDIA