Morocco entrusts its 2026 World Cup campaign to Vero Communications: "The Royal Moroccan Football Federation (FRMF) has just appointed the English company Vero Communications as the main international communications and strategy agency for Morocco's candidacy for the 2026 FIFA World Cup. "Morocco is a very welcoming country with a real passion for football. It offers excellent conditions for players and will be an excellent place for the fans and for a great world festival," said Mike Lee, CEO of Vero Communications."
Updating the " screen tax" for 2018: "The stamp duties to which we devoted a detailed article on the December issue of MediaMarketing have been amended in the 2018 law. Thus, this tax to which advertisers are subject, popularized as a "screen tax", has been the subject of fierce criticism by professionals in the trade since the promulgation of the first law on December 24, 1958. If the text of the law previously announced that screen advertisers must register for each month, a statement of the advertisements scheduled for the following month and pay the corresponding fees to the recipient of the relevant tax authority."
Airbnb is promoting "shitholes" destinations after the insult of Trump: "During a recent meeting in the White House, the U.S. President Donald Trump characterized Haiti, El Salvador, and many African countries as "shitholes". In response to this shame, the global accommodation rental platform Airbnb has decided to promote these destinations and show that they are not "shitholes". According to the American magazine Fortune, the famous housing booking site has paid no less than $100,000 for a digital campaign promoting ads in countries singled out by the American president."
Sports Marketing: Twitter and FOX Sports join forces for the 2018 World Cup: "The microblogging social network Twitter has just announced the signing of a new partnership agreement with Fox Sports, a subsidiary of Fox TV company specializing in sports broadcasting in the United States, for the 2018 FIFA World Cup in Russia. Indeed, FOX Sports has announced that the channel will produce a live TV show, broadcast exclusively on Twitter and recorded from Moscow's Red Square, every game day, for a total of 27 shows. The live broadcast will be accessible via the @FOXSoccer account via a computer, tablet, or smartphone. FOX Sports will also be in charge of providing videos of the highlights of each match. Interviews videos of players, coaches, and press conferences will also be shared."
Crédit : IMPERIUM MEDIA
