Beware of fake news: This is the time to integrate monitoring into a global organizational approach: "The glaring spread of faulty information on social networks during the U.S. presidential election that made Donald Trump win gave rise to control and monitoring tools. Thus, Facebook has begun to alert to insidious content articles. In addition, it has added logos to the publications of media considered serious. This action was initially reserved for the United States in the hope of spreading it to the rest of the world. But an unpublished study by Yale University of 5,000 Americans shows the little effect of this type of approach against fake news. The researchers revealed for a series of tested information (actual or imagined) that 14.8% of the participants always admit the truth of a Facebook publication with the mention "challenged by independent factcheckers", while the same article title without the alert message is considered credible by 18.5% of the panel."
H&M makes a scandal with a racist photo: "The clothing giant H&M created a scandal by posting a picture of a black child in a sweatshirt with the inscription "Coolest monkey in the jungle". The publication of this photo elicited very strong reactions from Internet users who were quick to criticize the Swedish brand. The Blogger Stéphanie Yeboah, for example, was the one who strongly denounced the photo on her Twitter account. "Who had the idea at H&M to make a little black boy wear a sweatshirt with the words 'coolest monkey in the jungle' on it? Being a person who has been treated as a monkey several times in her life, this is unacceptable," she wrote on Twitter."
Strategies, marketing, and success: "Marketing is one of the company's most stressful functions, and now that there are so many marketing options and approaches available to everyone, it is difficult for companies to decide which marketing techniques will benefit them the most. Before a company starts a specific business, it should already have a solid marketing plan because without marketing, it may have a difficult start. A marketing plan must be designed with objectives in mind and must be flexible so that it can be adapted to different target audiences. Many companies are reluctant to invest in this discipline for fear of wasting money, but you can expect to invest in this option if you do not want to be the losers in the market. Here are some tips to help companies adapt to this approach without regret."
New "packaging" for Coca-Cola: "To strengthen its presence in the Japanese market and celebrate the new year 2018, the American soda giant Coca-Cola has just announced the launch of a new packaging based on a unique visual identification system. Marketed only in Japan, this new bottle will contain 25cl of original Coca and will cost ¥125 (€1.05). This change of strategy of the American company is not the result of chance. The famous soft drink has reported a decline in sales for the fourth consecutive quarter."
An advertisement for dried fruit is controversial on the Web: "A brand of dried fruit petals has just unveiled a new advertising campaign on the social network Instagram that shows a young woman about to "snort..." with the slogan "An addiction... healthy". This Facebook post created a hell of a bad buzz on social networks. Indeed, the Internet users have not hidden their dissatisfaction. This unfortunate ad was condemned by Pr. Aimé Charles Nicolas, a doctor specializing in addictology medicine."
Crédit : IMPERIUM MEDIA
