When advertising tries to read the consumers' minds: "Why does the consumer favor one product over the other? The advertisers try to probe the consumers' unconscious more and more to guess their buying behavior and better orientate them. To do this, they now use tools that observe eye movement and facial expression recognition, interpret a smile or pout of spite, or detect sweat and brain activity. In the long term, they could replace the traditional surveys conducted to assess the response to a new product and purchase intentions."
Installing a billboard on the Moon will be possible by 2020!: "The advertisers are doubling their imagination, it's nothing new. Making the moon a new advertising screen is a striking novelty! Indeed, iSpace is a Japanese startup that intends to use the moon as an advertising medium to project ads for the companies interested. Incredible but true! The startup has already been able to attract investors and has just raised $90 million for its two future space missions: to propel a ship into the lunar orbit by 2019 and land there a year later to install the infrastructures and start promoting it from the Moon."
Steve Jobs has become a clothing brand!: "After a long legal battle against the American multinational Apple, the Italian brothers Vincent and Giacomo Barbato were granted the right to use the name "Steve Jobs" as a trademark for their clothing company. Indeed, the two Barbato brothers had pushed the vice into their logo, with a letter "J" crunched in the same way as the Apple's apple. The intellectual property office decided that this logo did not interfere with Apple's design because a letter is not edible and therefore the shape of the cut could not be assimilated to a bite!"
H&M launches a new brand for the Y generation: "The H&M fashion group has just announced the birth of its new brand with a new concept that will launch in early 2018 and will be distinguished by co-creation, limited editions, and slightly higher prices. Named /Nyden, this name combines two Swedish words, meaning "new" and "that". The slash symbol before it translates the act of co-creating. In this way, the brand will try to do something new by collaborating with other creative people and will propose its offer to a generation Y clientele."
Ground advertising is now allowed on sidewalks in France: "Previously, advertising was aimed primarily at those who looked up by being displayed on billboards or hung in shop windows. From now on, it will also touch those who watch where they walk. It is a new form of advertising, not so recent, which is now permitted in some French cities. Indeed, a decree published in the official journal has allowed the cities of Bordeaux, Lyon, and Nantes to test the advertising markings directly on sidewalks as of Monday, December 25. This new form of ground advertising is only in the test phase and may not lead to definitive confirmation. The Decree provides that, depending on the circumstances, the Minister for Economic Affairs, the Minister for the Environment, and the Minister for Road Safety may at any time, by joint decree, suspend or terminate the experiment."
Crédit : IMPERIUM MEDIA
