Khabirate Morocco: A platform of online experts to strengthen the presence of women in the media: "Under the MedMedia program, the Khabirates Morocco project was launched in Rabat in the 10th of March 2017. It is a platform of experts on-line to promote the presence of Moroccan experts in the media. This initiative is being carried out by the International Federation of Journalists, the National Press Union and the Moroccan Federation of Newspaper Publishers in partnership with reference groups such as Eco-Media. It is co-financed by the European Union, in consultation with key media players in the various partner countries, including Morocco. Indeed, the yearbook brings together many Moroccan women experts in different fields. The aim is to increase the visibility of women's skills, especially in the media. Particularly, since women's competencies are not very present in debates in certain fields, Especially, political ones. The figures presented in the HACA report on the media coverage of the last elections are edifying. The latest scores show 349 women out of 1,469 workers. The women only benefited from a 13% of the speaking time ".
Inwi launches broadband connectivity "VSAT": "After Maroc Telecom, the national operator Inwi is extending its range of connectivity offerings by offering VSAT services: Inwi continues its commitment to support companies VSAT technology, which allows direct communication with telecommunications satellites through small antennas. It is a technology based on the Hardware and not software to transmit and receive data via satellites, Inwi has set up a satellite hub installed around a teleport of 6.3 m diameter to allow its customers to be connected throughout Morocco , And even in the most secluded areas of the Kingdom. "
The AKSAL Group launches a new cosmetic concept in Morocco: "After launching the first mall in Morocco, the first of its kind in Africa, the AKSAL Group, the Moroccan leader in Retail, Luxury, Department Stores and Malls with prestigious brands such as Galerie Lafayette, Fnac and Dior, has just announced the launch of a new innovative concept called "YAN & ONE", the world's first beauty smartstore that allows you a fully digitized shopping experience. In fact, this new concept offers customers, in a space of 3,500 m² dedicated to beauty and digital, interactive tactile mirrors and digital tools (instant photos, videos, tutorials) that will enable "personalized real-time beauty solutions as well as the ability to instantly share photos on visitors' social networks."
Online advertising: Altice and Teads aim to create an alternative to Facebook and Google: "The arrival of digital media has changed the way advertising is conceived. In 2016, digital advertising dethroned TV Ads in favor of Google and Facebook. Most of the growth of this sector is captured by these two giants of the Internet, which raises the concern of the ecosystem of advertising. Indeed, the figures of the latest edition of the Observatory of the e-pub show that Google and Facebook capture 2 out of 3 of the advertising budgets, without counting on Snapchat which has just launched its programmatic offer. What drives us to say that the players of the traditional online advertising are undergoing more and more, the domination of the platforms ".
Crédit : IMPERIUM MEDIA
