1. The Launch of the 4th Atlas Academy Awards, AAA: "The Atlas Voyages, a Moroccan travel agency with 12 branches throughout Morocco, has just announced the launch of the 4th edition of the AAA. 2014, this competition will be under the theme "Which Digital Marketing Innovation Strategy of the Morocco Destination to Be Adopted by Atlas Voyages to 2018-2025? " Atlas Academy Awards are intended to "bring the world closer together of the company and the academic world around the theme of Marketing of Tourist Destinations in Morocco," said Othman Cherif Alami, CEO of Atlas Voyages. Through this initiative, explains Mr. Alami, initiator of AAA," we wish to raise awareness every year the students, as future promoters, to a strategic subject and driving Moroccan economic development: tourism ".
2. The Maison de Joëlle officially opens its doors in Casablanca: "After Joëlle Mardinian, Joëlle's Maison was officially opened in Casablanca after Dubai, Abu Dhabi, Riyadh, Jeddah and Doha. "I am delighted with this opening, every achievement is a feat for me, I would like the branch of Casablanca to be very distinguished because I have many fans in Morocco and I would not disappoint them "Said Mardinian, stating that half of the participants on her show are Moroccan." Joëlle indeed does not want to stop on such a good path. "She announced the upcoming opening of a new center in Iraq. With ambition and intends to raise her signature to the ranks of the world's most recognized names. "I have great dreams that I consider all achievable. Success is my main driver," she said.
3. Jobi.ma: Launch a predictive recruitment platform in Morocco: "A young Moroccan startup has just announced the launch of" Jobi.ma ", a new online recruitment platform that operates in Morocco and promises to develop Its activity in the African market as well as around the world, which intends to revolutionize the entire HR industry by offering recruiters and job seekers incomparable advantages.The strategic objective set by the platform, according to its top management, "Is to automatically and instantly identify the best candidates and predict their potential effectiveness through criteria related to cultural suitability with company values and professional competencies ...".
4. Google spends Five million Dollar to promote its AI Assistant "Google Home" during the Super Bowl: "Many companies take advantage of the greatness of the sporting event called" SuperBowl "to push their brand to adapt thei r million Dollart per 30 seconds, to be precise, a sum that Google spent to promote its Google Home. Is a kind of butler or virtual servant, he will answer the voice of his owner to control different objects in the house and to assist his inhabitants.The HOME assistant can recognize the questions and respond by making phrases in a personalized way proposing certain Services thanks to the intelligent and interactive box ".
5. JO-2020: Launch of an operation to recover old smartphones to make medals: "In order to reduce the costs of making medals, the Organizing Committee of the Tokyo Olympic Games in 2020 launched an appeal To the public on Wednesday, to recover their old smartphones.The committee, which also seeks to carry out games with moderate environmental impact, would like to collect eight tons of gold, silver and bronze by April, (Digital cameras, laptops and video games) can also be deposited in the stores of mobile phone giant and Olympic sponsor, NTT Docomo.
6. Marketing of destinations: When films and series promote destinations: "The image of a destination is shaped, fed by a seduction. Internet, social networks or advertising are the first This is an important element that many countries are using to promote their tourism and to push travelers to the places where they film their favorite films and series. Turkey, the second largest exporter of series, has made good use of films and series shot on Turkish territory in order to strengthen its tourism. Has been affirmed by the Turkish Ministry of Culture and Tourism, and soap operas which tell stories of Turkish civilization will be used to boost tourism. According to media sources, Turkey is very interested in Russian tourists, It is planned to produce historical films combining Turkish and Russian civilization. "In the past, our tourism strategy depends on Russian, German and American tourists, we now have new plans to expand our tourism market." Said Tourism Minister of Turkey.
Crédit : IMPERIUM MEDIA
