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The Marketing News of the Week!

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1. The IBM is launching the Digital-Nation Africa program: "The IBM has announced a 70 million Dollar investment to develop digital, cloud and cognitive computing skills, and the program, named" the IBM Digital - Nation Africa, "is an IBM cloud-based learning platform that will host free education programs for 25 million African youth over the next five years." the IBM Digital - Nation Africa "is a part of the initiative "New Collar" is the term used by the IBM to describe new types of careers that do not necessarily require a Rather advanced skills in cyber security, data science, artificial intelligence, cloud and other and other high-potential curricula.


2. Etihad Airways launches a new promotional campaign for Moroccan premium customers: "To consolidate its presence, the national airline of the UAE has just announced the launch of a new promotional campaign for its customers. Premium '' for the whole of February and for any trip before the 15th March in First Class or Business Class, Etihad Airways offers a free tourist visa to its passengers for the UAE. Abu Dhabi, departing from Casablanca and two weekly flights from Rabat, Etihad offers its customers the opportunity to enjoy the beaches lined with clear blue waters of the Arabian Gulf, But also from the prestigious shopping boutiques to the "Ferrari World", without forgetting the biggest water park "Yas Water World", so many attractions that make the capital of the United Arab Emirates the perfect destination for a family vacation, a romantic getaway for two or an adventure on white sandy beaches. "


3. Valentine's Day: Unusual surprises in the Morocco Mall: "On the occasion of Valentine's Day, feast of the lovers, Morocco Mall has set up special offers to its visitors, From the 1st to the 14th of February, "to take advantage of the numerous offers of the brands to find the ideal gift, to discover the unusual animations to surprise their loved ones and to win exceptional prizes." Visitors are also invited to immortalize their passage at the Mall by posing in front a lens, in a romantic setting with a giant wall panel covered with roses, and the photos will be given to visitors free of charge and personalized gifts will be offered to them. Heroes of a day with an unprecedented technological concept: turning into a "wonder woman" or "super man" for a photo thanks to the technology of augmented reality, a free animation to discover and test without delay, in Family or friends. And for any purchase made by bank card at the signs of Morocco Mall, dinners in prestigious restaurants, trips to Morocco, a trip to Barcelona and Venice are to be won. "


4. "Super bowl": from a sporting event to a cultural phenomenon: "The 51st Super Bowl gave rise to an incredible turnaround. As every year this new edition was the story of a game of Football, a high-profile show from Lady Gaga and well-turned commercials, which did not go unnoticed, as the New England Patriots team won the Super Bowl. Lady Gaga performed a 13-minute high-flying performance, but the Super Bowl was also the media event of the year. The year followed by hundreds of millions of viewers. "Advertisers compete imaginatively and spend a lot of money on designing and distributing their advertisements, which are usually small masterpieces with many stars.

 

 

Crédit : IMPERIUM MEDIA