1. E-commerce: Digital conversion of Moroccans accelerates: "Electronic commerce in Morocco is improving at an accelerated rate. Recently there has been a strong demand for the deployment of online payment solutions with an increase in Numerous studies recently carried out indicate that the digital conversion of Moroccans is undoubtedly in progress, and in the last two years several companies have integrated online payment into their sales strategy. AWB, BCP, BMCE and CIH have adapted their strategy to this revolution by also launching their online banks. Another example is the site specialized in the marketing of clothing of international brands in Morocco, "Today, the Internet penetration rate is very rapidly increasing since 65% of the Moroccan population is now connected".
2. The Royal Air Maroc recruits an agency to manage its communication in Africa: "The Moroccan airline RAM wants to review its marketing and communication strategy towards the African market which alone accounts for nearly 30% of its turnover and generates 20% of its traffic. In this context, the company has launched an invitation for tenders for the recruitment of a communication agency to manage its communications work and to help improve its reputation in Africa, notably in Algeria, Tunisia, Libya and Egypt.
3. JUMIA MARKET announces the redesign of its platform: "Jumia Market will launch, in the coming week, an improved version of its platform, Sheding light on the green color, but also a refined design and a revisit of its customer experience. Through this change, Jumia Market wants to reaffirm its value proposition to its customers and focus on three distinct added values: that of expanding assortments, offering the best deals and exhibiting unique products that the customer will not find anywhere then, to bring together the supply and the demand: to provide a safe place to buy and sell, and to create a community of online shopping: to bring together on the same platform the largest community of sellers and buyers In Morocco, although Morocco will be concerned by this recast, it will not be the only country in Africa, as it also concerns Nigeria, Ghana, Ivory Coast, Cameroon and Kenya.
4.Johnson & Johnson takes over Actelion: "After weeks of rumors and speculation, US pharmaceutical and health giant Johnson & Johnson announced Thursday the 26th January, in a statement its acquisition of the laboratory Switzerland's Actelion, the biggest biopharmaceutical company in Europe, for a total of 30 billion Dollar, which will offer shareholders of the Swiss group 280 Dollar per security in cash, unanimously by the boards of directors of the two companies, they announced in a joint statement.
5. Ringier launches the African version of the American Business Insider site, specializing in the mainstream economic news: "The Swiss media and communication company" Ringier "announces the launch of the African version of the American news website, "Business Insider." "We are excited to launch our 15th version of Business Insider in this exciting and growing market in Africa," said Henry Blodget, Global Editor and CEO of Business Insider. "This new version will be operated by Ringier Africa Digital Publishing (RADP), Ringier's subsidiary in Africa. Business Insider Sub-Saharan Africa, is primarily aimed at those interested in current economic and business news. , Ringier is also accompanying the Kenya site "Ghafla" for its expansion in East Africa, where the media company also brings together many e-commerce platforms in Nigeria, Ghana and Kenya.
Crédit : IMPERIUM MEDIA
