1. A new beginning: RNI launches towards digital: At a time when Morocco is living at the rhythm of interminable negotiations for the constitution of a majority, the party of the RNI is racing with time In all directions to give a new strategy to the party. Synchronously with the restructuring roadmap, presented by Aziz Akhnouch, president of the RNI, in Agadir on 15th January, the party comes on the same day to launch an application available on Google Play and soon on iOS. This is the RNIDirect application, a new platform that aims to facilitate communication between activists and the party. This new tool should enable activists to interact with party structures, vote in party conferences and councils, but also express opinions on policies and programs, which is what the party stressed RNI on its site. Indicating that the goal is to bring more internal participatory democracy through surveys on the interface that ask their opinions to members.
2. Forafric reinfors its development strategy: "The Forafric Group (MayMouna), one of the major national flour milling groups, specializing in flour, couscous and pasta production, is planning to expand these activities in sub-Saharan Africa. According to Jeune Afrique Business +, the Moroccan group intends to carry out a major strategic operation by buying three agribusiness companies from the Mimran family in Senegal and Ivory Coast. To be clear, the Moroccan company, known for its MayMouna (flour) And Ambre (semolina) will acquire the Senegalese Sugar Company (SSC), the only sugar operator in Senegal, the Grands Moulins de Dakar (GMD) and the Grands Moulins d'Abidjan (GMA) founded by Jacques Mimran between the 1950s and the 1970s, and owned today by Jean-Claude Mimran, these three companies realize between 300 and 400 million Euros of turnover ".
3. Alucoil reinfors its stake in Aluminum of Morocco: "The Spanish group Alucoil, which specializes in the processing and manufacture of aluminum materials for the construction, transport and industrial sectors, has strengthened in the Capital of the Aluminum company of Morocco, listed on the Casablanca Stock Exchange, which acquired 10160 Moroccan Aluminum shares on the Casablanca Stock Exchange market on 10th January, the Spanish group holds 34,115 ALM shares, representing 7.32 pc of the share capital of the company, to stop buying on the ALM value in the next 12 months the amount disbursed for this investment from the Spanish company has not yet been disclosed. However, for the six months ended on 30th June 2016, Aluminum of Morocco reported an effective net profit of 30.4 MADD, supported by an order book provided. But the period was mainly marked by a swindle that she said was a victim, and which earned her to carry forward a net accounting profit of -8.6 million Dirhams.
4. Total and Radio Mars make you live the matches of the Atlas Lions as if you were there: "On the occasion of CAN 2017, which takes place from 14th January to 5th February in Gabon, Total, the 4th oil and gas company and the second largest photovoltaic solar company in the world, has just unveiled in collaboration with the Radio Mars a new campaign called "Total Football Together". Obviously, this new campaign is declined by a program for the public: In the field: Man of the Match, Total Ball Boys, animations and contests in the 4,200 stations of the group in Africa allowing to win places for the matches; On television: Canal +'s flagship programs (On the way to CAN Total and Can Total Day) and Supersport (Studio Chat) are devoted to CAN Total 2017; In digital: a whole ecosystem: the social room, the application "African Champions", the facebook page, the twitter account, the site we ... and a dedicated program for the collaborators, with the creation of a community "One Total, Football Together ". And to reinforce this advertising campaign, Total Morocco also put stickers to scratch. Each card gives you the opportunity to win key gates, Total caskets as well as national team outfits. Note that the oil company launched "Tombola of the CAN Total 2017". "Celebrate this great African event by visiting your nearest gas station and try to win many gifts as well as match squares," said the oil company.
5. Mooc of the Year: The first ceremony that rewards the actors of digital training: "This is the time to reward the actors of the digital training, notably the directors of the Mooc, the online courses open to all. Thus, a first ceremony of its kind was held on 19th January 2017 and entitled "Mooc of the Year". It was organized by my Mooc, the Trip Advisor of the Mooc in partnership with the JDN, the Ministry of Higher Education and Research and Google France which made available its premises in Paris to celebrate the evening. Besides, more than 300 people attended, a success that astonished the organizers of the event. During this evening the jury distributed 14 trophies. These were distributed in three ways: 7 trophies were nominated on the basis of a vote of a jury of experts of the sector. These are the following prices: "Mooc most original" awarded to the training named "Pimp my English". Mooc the most innovative, attributed to "ABC of C language".Teaser of the Year, awarded to "Creative Box". Mooc the most international, awarded to "Project Management". Best Mooc designed by a company attributed to "On the Job Rails". Best Mooc designed by a university attributed to "Creative Box" at the end of the jury award granted to "Digital RH".
6. Study: When 1 Euro invested in advertising, it generates 7 Euros of Gross Domestic Product, GDP: "In a wave of anti-publicity protest that is lately falling on the world, the big firm" Deloitte "has drawn up a study entitled" The economic contribution of advertising in Europe ". It illustrates with figures the impact of the advertising sector in terms of growth and employment as well as support for the media. The report, published Monday, 16th January, is at the request of the World Federation of Advertisers. This study can change the view of the public on this sector, which is capable of improving several economic activities as well as economic growth in general, thanks to the ability to stimulate competition by which advertising differs. According to the study, 1 Euro invested in advertising, it generates on average 7 Euros of GDP in Europe. In addition, Deloitte estimated that advertising, directly or indirectly, creates 536,000 jobs in France, or 2.1% of jobs in the country. Indeed, the advertising sector contributes to the creation of 16% of direct jobs related to advertising production, 10% of jobs generated in the media and online services, such as jobs in outdoor advertising, television or journalists or content producers. Advertising activity creates 74% of jobs in the wider economy, including commercial and support functions such as events. We can conclude that the effects of advertising activity are felt throughout the economy, depending on its different roles, ranging from market efficiency to the support of creative industries.
7. Green marketing: The space that allows the company to communicate on its environmental commitment: "To sell its products, companies do not lack inspiration even looking for subjects to cherish the consumer in the direction of the hair. Indeed, a very sensitive theme for those involved and which is very popular in recent times is that of safeguarding the environment, which is rightly or wrongly used as an argument in the communication of brands and institutions in order to encourage customers to interact in a positive way with the offers and proposals of this latter. In this context, today, the green color is now the most dominant that it is in supermarkets, on the fronts of advertising displays or other. There is even a label that reassures us that the planet is preserved, it is the green label which aims to adapt environmental quality for all types of products and services in order to maintain sustainable development in the world of consumption.
Crédit : IMPERIUM MEDIA
