1. Yves Saint Laurent unveils the first Beauty Party in Morocco: "For the first time in Casablanca, the Yves Saint Laurent brand organized on Thursday 29th December a Beauty Party at the Beauty Success Twin Center in Casablanca. In addition to the female audience who came in for beauty tips, several Moroccan bloggers of high reputation met such as Afaf & Marwa, Asmae Amrani, Zaïna Aguenaou, Zineb Rachid, Monadbmakeup and Yasmine Zemmama. The concept of beauty party, which allows young girls to get beauty advice as well as spend a 100% beauty evening in a girly atmosphere, is already emulated in Europe and the overseas.
2. The MCN Maroc Group launches "Platform5": " The MCN Maroc Group launches its new digital communication consultancy" Platform5 ", a major step that is a part of a policy of constant evolution and improvement of its offer for its current and potential customers. Of course, Platform5 is a young agency affiliated to the giant IPG (Interpublic Group), one of the world leaders in Communication. Throughout the MENA region and in Morocco, Platform5 operates within the MCN holding company, a network of leading communication agencies. Platform5 Dubai is the digital partner of choice for prestigious brands in the Middle East with a volume of around 50 million Dollar and partnerships with major advertisers as Coca-Cola, McDonald's, Al Hilal Bank, L'Oréal, Itissalat , Sony and many other brands in different sectors. The agency locally and internationally benefits from the support of the group to ensure an integrated digital offering by making the best use of the latest technologies and the most powerful tools.
3. ADM unveils its new strategic vision: "The ADM Board of Directors, chaired by Mr. Mohamed Boussaïd, Minister of Economy and Finance and Acting Minister of Equipment, Transport and Logistics, met on Tuesday, 27th December, 2016. At the end of this meeting, the strategic measures proposed by ADM have been approved by its Board of Directors. These strategic measures cover both customer satisfaction as an absolute priority, operational performance by business line (Including expertise in new jobs), the organizational and managerial model in line with the new objectives and the financial performance to be implemented within the framework of the global transformation plan whose purpose is to ensure the sustainability of the company and its performance.
4. Retargeting advertising, the weapon of marketers and e-merchants: "Finding new prospects is always the main target of companies, because changing customer behavior requires marketers to find new marketing techniques. To reach this, companies use some advertising techniques which help them recruit new prospects. One of these techniques, which is known as Retargeting campaigns, is adopted by companies from all sectors of activity on the basis of the browsing history, carried out on their website pages, with the aim of disseminating advertising in Real time on sites that the visitor visits. This technique makes it possible to broadcast advertisements in the form of banners, to an audience that has already visited the website of a specific company. According to a study, nearly 98% of Internet users who visit a website for the first time do not acquire any product and do not fill out a form. Thanks to the Retargeting, the e-merchant can identify and follow the visitor of his site. Once it disconnects on the site in question, a cookie or a pixel is deposited directly on its web browser. It is a kind of digital marking that allows the company to remedy the performance problem and encourage existing or potential customers to return to its web page; And thus convert a simple visitor into a buyer. In other words, retargeting advertising increases the conversion rate. "
5. Corporate Social Responsibility for sustainable business development: "Many companies are moving in the direction of changing their mode of production and consumption by integrating sustainable development into their strategy to meet the regulations and the growing expectations of consumers and the market in its Globalization. Companies today depend on labeling in order to be distinguished by the stakeholders, so a CSR label has been put in place to make all companies that respect the principles of development Sustainable known, meaning that they are economically viable and have a positive impact on society but also better respect the environment. CSR requires companies to integrate social, environmental and economic concerns in their activities and interactions with their environment in general, in other words, to take voluntary measures to carry out activities in an economically, socially and socially sustainable manner And environmental ".
6. L'Oréal buys the CeraVe, AcneFree and Ambi brands: "To complete its portfolio of brands, notably in cosmetics, the world's leading beauty company L'Oréal announced Tuesday 10th January the buying of US brands CeraVe, AcneFree and Ambi for a total of 1.3 billion Dollar. This latter together generate an annual turnover of 168 million Dollar. They will be integrated into the group's "Active Cosmetics" branch, alongside La Roche-Posay, Vichy and SkinCeuticals. "The buying of CeraVe, AcneFree and Ambi completes and strengthens L'Oréal's brand portfolio," said Frédéric Rozé, President and CEO of L'Oréal USA. "These three brands, based on strong relationships with professionals healthcare and widely distributed, will almost double the sales of the Active Cosmetics Division in the United States and help us meet the growing demand for acute care for Skin at affordable prices ".
Crédit:IMPERIUM MEDIA
