As the war in Gaza nears its second anniversary, French NGO Dignité International has joined forces with creative agency Mlle Pitch to launch a hard-hitting campaign titled “Indignons-nous...
New Zealand Rugby and Movember joined forces last weekend to confront the stigma surrounding mental health, transforming a packed Eden Park into a platform for dialogue and support. As part...
In Helsinki, chocolate lovers are discovering a new way to indulge their cravings — by simply staring at a giant chocolate bar. Finnish brand Karl Fazer has unveiled the Desire-a-Bar, a three-meter-tall...
Jack in the Box is taking its marketing game to a new level with the launch of DealQuest: Revenge of the Munchies, an AI-powered, choose-your-own-adventure game built directly into its mobile...
OpenAI vient de franchir un cap décisif avec ChatGPT : celui de la transaction. Avec Instant Checkout, l’IA ne se contente plus de suggérer des produits, elle permet désormais de les acheter...
Doritos is dialing up the nostalgia as fans gear up for the final season of Stranger Things. The brand has launched the “Doritos Telethon for Hawkins”, an immersive fan experience that feels...
Trente ans, ça ne se souffle pas simplement avec des bougies. Pour marquer l’événement, PlayStation sort l’artillerie lourde : un livre d’art XXL retraçant trois décennies de design...
Answer engine optimization (AEO), a practice aimed at making content more visible for AI-driven tools such as large language models (LLMs), is widely seen as a decisive shift for digital strategies....
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