The most influential brands of the first quarter 2025
The Story agency, part of the Mobsuccess group, has released its Q1 2025 edition of the Story Charts, highlighting the most influential brands on YouTube, TikTok, and — for the first time —...
The Story agency, part of the Mobsuccess group, has released its Q1 2025 edition of the Story Charts, highlighting the most influential brands on YouTube, TikTok, and — for the first time —...
Google is expanding its footprint in the rapidly evolving retail media landscape with a new program for Display & Video 360 (DV360), revealed at this year’s IAB NewFronts. The initiative marks...
Unilever’s toothpaste brand Closeup is breaking category conventions with a bold repositioning strategy that redefines oral care through a beauty-first lens. The campaign, developed in collaboration...
Popeyes UK has made a strategic move to support its rapid growth by appointing Jo Vaughton as its new Chief Marketing Officer. She will officially join the company in June, bringing over two...
On April 22, 2025, luxury fashion house Bottega Veneta unveiled A Poetic Conversation, an immersive and interactive poetry installation that elegantly bridged the realms of fashion, literature,...
From the sleek “space gray” of smartphones to the concrete-and-glass architecture of our cities, a silent transformation is reshaping our visual world — a shift away from vibrant colors...
In the ever-evolving world of app marketing, creativity is no longer just about catching the eye—it's about keeping the user. According to AppsFlyer’s latest “State of Creative Optimisation”...
Spring has officially sprung—and so has the latest campaign from People’s Postcode Lottery, which is soaring to new heights with a playful, star-powered advertisement that blends creativity,...
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