Le nouveau logo PepsiCo marque un virage stratégique
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
Résultats de " Universal-music-group " est 1863 article
Ghirardelli Taps SpongeBob and Patrick to Celebrate the Sweetness of Iconic Duos
Ghirardelli Chocolate Company has teamed up with two of television’s most recognizable best friends—SpongeBob SquarePants and Patrick Star—for a new campaign celebrating iconic pairings....
Coca-Cola Launches “Refresh Like a Champion” Campaign Ahead of 2026 Winter Games
Coca-Cola has unveiled its new Olympic and Paralympic Games campaign in Canada, reaffirming its long-standing partnership with the global sporting event. Centered around the theme “Refresh...
Are Iconic Advertising Agencies Disappearing for Good?
The global advertising industry is undergoing a gradual but significant transformation. Over the past decade, several once-powerful agency names have disappeared from skylines, business cards,...
Culture pop & biodiversité : le Zoo de Granby surfe sur l’effet Taylor Swift
Le phénomène Taylor Swift dépasse une nouvelle fois la musique pour s’immiscer dans le territoire de l’engagement environnemental. Après avoir contribué, via un simple t-shirt, à récolter...
Chasing the Sunrise: PUMA Reimagines the Runner’s High Over Dubai’s Skyline
PUMA has literally taken running to new heights with the launch of its latest performance shoe, the Velocity NITRO 4. As part of the global campaign The Runner’s High, the brand staged a spectacular...
Olympic Flavor : Italy Celebrates Milano Cortina 2026 With Exclusive Pasta Rings
As the world counts down to the Milano Cortina 2026 Winter Olympic Games, the International Olympic Committee (IOC) has unveiled a unique and symbolic culinary creation: pasta shaped like the...
Dairy Farmers of Ontario Revive “Everybody Milk” Campaign with a Focus on Care
The Dairy Farmers of Ontario (DFO) is bringing new emotional depth to its Everybody Milk platform with a refreshed campaign that highlights milk as a universal gesture of care. First launched...
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