The Marketing News of the Week!
McDonald's is offering a €10,000 Big Mac ring for its customers: "To celebrate Valentine's Day, the iconic fast-food chain, in partnership with the jeweler Nadine Ghosn, unveiled a ring bearing...
McDonald's is offering a €10,000 Big Mac ring for its customers: "To celebrate Valentine's Day, the iconic fast-food chain, in partnership with the jeweler Nadine Ghosn, unveiled a ring bearing...
« Il ne s'agit pas d'arrêter le marketing, mais de réinventer intégralement ses pratiques pour le faire correspondre aux usages modernes des consommateurs. Or, ce n'est pas du tout le chemin...
The communication actors in Morocco call for the abolition of the "screen tax": "The advertisers, communication consulting agencies, publishers, and boards unite their voices in a joint press...
KFC imagines a chicken can that turns into a drone: "After the box that turns into a video game controller, the anti-waves tent to cut itself off from the Internet, and the chicken flavor soap,...
Beware of fake news: This is the time to integrate monitoring into a global organizational approach: "The glaring spread of faulty information on social networks during the U.S. presidential...
When advertising tries to read the consumers' minds: "Why does the consumer favor one product over the other? The advertisers try to probe the consumers' unconscious more and more to guess their...
Ground advertising is now allowed on sidewalks in France: "Previously, advertising was aimed primarily at those who looked up by being displayed on billboards or hung in shop windows. From now...
Les deux membres de l’équipage marocain ayant participé au rallye Gazelles & Men viennent de remettre le chèque qu’ils ont reçus de la part d’Atlanta Assurances aux Associations Bahri...
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