A recent study conducted by Understood, Havas, and the American Association of Advertising Agencies (4As) reveals a striking reality: nearly 50% of professionals working in advertising, marketing,...
In the ever-evolving world of parenting, equality may be rising — but the applause isn’t always evenly shared. While both parents change diapers and lose sleep in equal measure, it’s often...
Today’s millennial parents juggle a dizzying array of responsibilities, from meal prepping and family travel to deciphering complex tech manuals. The demands of modern parenting are intense,...
Mountain Dew has teamed up once again with Entropico’s comedic directors Paxi and Cem, alongside VaynerMedia, to unveil a wild new campaign that’s sure to resonate with exhausted millennial...
Apple is breaking away from the traditional back-to-school playbook with Mac to School, a bold new campaign that fuses horror film tropes with real student struggles—delivering thrills, laughs,...
Andrex, the UK’s leading toilet tissue brand owned by Kimberly-Clark, is breaking down bathroom taboos with a daring new campaign designed to help children feel confident using the toilet at...
In an era where mental well-being is slowly shedding its stigma, Wellhub, Brazil’s leading corporate wellness platform, is taking a bold step to turn a powerful metaphor into a nationwide conversation....
Colgate’s latest European campaign challenges the traditional depiction of perfect, smile-filled mornings. Instead of showcasing children with sparkling teeth and flawless morning routines,...
