Adidas s’impose à la CAN sans être sponsor officiel
Lors du dernier week-end de la Coupe d’Afrique des nations (CAN), tous les regards étaient tournés vers l’Égypte. Si les projecteurs étaient braqués sur les performances sportives, une...
Lors du dernier week-end de la Coupe d’Afrique des nations (CAN), tous les regards étaient tournés vers l’Égypte. Si les projecteurs étaient braqués sur les performances sportives, une...
Sometimes, beauty finds its strongest expression when it steps off the beaten path. This winter, Sephora Collection embraces that philosophy with an unexpected yet strangely intuitive collaboration....
Toyota Motor Asia has unveiled a new regional brand campaign designed to reaffirm what has long defined the company’s relationship with customers across the continent: trust, reassurance, and...
Few consumer objects can claim both mass adoption and museum recognition. With its new campaign “Inkredible,” BIC places that paradox at the center of its storytelling, transforming the humble...
Dunkin’ is stepping decisively into the booming functional beverage market. Starting in 2026, the coffee and doughnut chain is introducing protein milk across its menu, alongside a new range...
Pizza Hut is tapping into one of the most recognizable sounds in American sports to headline its latest national campaign. By partnering with legendary quarterback Tom Brady, the brand has unveiled...
McDonald’s UAE is stepping into the spotlight with a campaign that shifts attention away from the menu and onto the unseen impact behind every order. Developed by FP7 McCann, the new platform,...
Dans un monde où l’intelligence artificielle transforme la manière dont nous percevons les images et l’information, la marque de fitness de luxe Equinox lance sa campagne mondiale 2026,...
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