Women drive nearly two-thirds of global discretionary spending, yet many still feel sidelined by the very brands that seek their loyalty. According to The Collective Economy, a global report...
In a refreshing take on financial advertising, MassMutual has launched its new brand campaign, "The Feeling Is MassMutual," marking the company’s first creative collaboration with agency of...
LEGO frappe un grand coup pour l’égalité des genres avec une campagne audacieuse mêlant hip-hop et créativité. En remixant le classique “It’s Like That” du groupe légendaire Run...
To celebrate its 30th anniversary, YES Charity has launched a powerful new campaign, “The Good Fight,” in collaboration with creative agency Iris. Far from promoting aggression, the campaign...
In a bid to make life-saving health habits part of everyday youth culture, CoppaFeel!, the UK’s only breast cancer awareness charity dedicated to young people, has launched a candid and emotional...
Dove has launched a new campaign celebrating natural beauty and self-expression, placing the spotlight on its aluminium-free deodorant in a visually striking short film directed by Mary Fix,...
Yves Saint Laurent Beauty has unveiled its latest creation, the LOVESHINE Plumping Lip Oil Gloss, in a bold campaign that redefines sensuality and sparkle. With creative direction by Publicis...
In a bold reintroduction of its brand identity, Autodesk has launched a global campaign titled “Let There Be Anything”, marking one of the most ambitious marketing initiatives in the company’s...
