The fashion world’s ongoing experiment with artificial intelligence has taken a provocative new turn, igniting public debate after Vogue featured a Guess advertisement starring an AI-generated...
L’univers marketing des célébrités est en constante évolution, et Harry Styles en est une parfaite illustration. Sa marque inclusive Pleasing vient d’opérer un virage stratégique majeur...
Tourism Fiji has tapped into 25 years of Castaway nostalgia with a heartwarming tribute film that brings one of Hollywood’s most iconic characters back to life: Wilson, the volleyball. The...
À l’heure où les promotions estivales battent leur plein, Sephora innove pour dynamiser la fréquentation de ses magasins physiques aux États-Unis. En partenariat avec Lyft, la célèbre...
Toyota has brought back one of its most beloved campaigns, Legendary Moments, after a nine-year hiatus — and it’s returning in style. In collaboration with Australian sports and entertainment...
L’Oréal Paris Canada has launched a deeply moving new brand film starring acclaimed Canadian singer-songwriter Charlotte Cardin. Developed in collaboration with McCann Montréal, Cult Nation,...
Volkswagen Brazil has taken product placement to new heights with the launch of its most ambitious campaign to date, “Arrivals,” created in partnership with Netflix and AlmapBBDO. Featuring...
In a bold and stylish move, Myntra has unveiled its latest campaign for M-Now, its expedited delivery service, through a series of witty, fast-paced ad films conceptualized by DDB Mudra Group....
