In a bold and stylish move, Myntra has unveiled its latest campaign for M-Now, its expedited delivery service, through a series of witty, fast-paced ad films conceptualized by DDB Mudra Group. Featuring rising actor Vihaan Samat, comedian Sumukhi Suresh, and influencers Sakshi Shivdasani and Ayesha Kanga, the campaign transforms ordinary fashion and beauty crises into runway-ready moments—with a touch of humour and a promise of delivery in just about 30 minutes.
The campaign captures the unpredictable chaos of daily life through a fashion-first lens. Whether it’s a courtroom appearance gone offbeat or a mugshot scenario turned beauty panic, M-Now emerges as the hero of the hour—offering quick fixes and stylish solutions when they matter most.
In the first film, set in a courtroom, Samat and Suresh arrive in pineapple onesies and furry slippers, setting off a comic chain of events. With only moments before their appearance, they call on M-Now to save the day. What ensues is a whirlwind of outfit suggestions and a rapid transformation that turns a legal fiasco into a fashion triumph.
The second ad sees Shivdasani and Kanga in a police station, dreading their mugshots with bare faces. In a beauty emergency, they turn to M-Now for last-minute essentials—lipstick, mascara, eyeliner, bronzer—and reclaim control over the situation, adding style to even the most unglamorous settings.
Speaking about the initiative, Abhishek Gour, senior director of marketing at Myntra, stated:
“At Myntra, our goal is to deliver fashion and beauty on demand to match the pace of modern life. M-Now represents that vision—bringing trend-first essentials to our customers starting in 30 minutes across Bengaluru, Delhi-NCR, and Mumbai. This campaign combines humour and speed to position M-Now as the ultimate rescue in fashion emergencies.”
For Vihaan Samat, the campaign was about relatability. “We’ve all had those last-minute moments when we need to look our best, and this campaign captures that perfectly. It was fun to bring such scenes to life,” he shared.
Sumukhi Suresh added: “It’s rare to find a campaign that’s stylish, funny, and relatable all at once. I enjoyed being part of something that reflects how fashion helps people feel confident and spontaneous.”
Mahima Mathur, creative director at DDB Mudra, echoed that sentiment:
“Everyone has had a wardrobe or beauty emergency. The idea was to take that rush, that panic, and give it a fashionable twist.”
With over 90,000 SKUs from 600+ brands, M-Now delivers across categories—fashion, beauty, accessories, and home—bringing customers items from global and premium brands like Vero Moda, MANGO, Levi’s, Tommy Hilfiger, MAC, Huda Beauty, Dyson, Estée Lauder, and many more.
As the films make their way across digital platforms, Myntra’s M-Now service is not just promising convenience—it’s turning everyday panic into picture-perfect style, proving that no fashion crisis is ever too urgent to solve with a tap.
