As artificial intelligence continues to dominate advertising strategies across industries, Del Real Foods is taking a refreshingly human approach with its first-ever brand campaign: “Abuela...
Google is expanding its footprint in the rapidly evolving retail media landscape with a new program for Display & Video 360 (DV360), revealed at this year’s IAB NewFronts. The initiative marks...
A recent study by game developer Zynga reveals that mobile gaming continues to emerge as a key channel for brands looking to engage with consumers. The research, which explores mobile gamers’...
49% des français se disent prêts pour l'achat groupé. C'est ce que révèle l'Observatoire du comportement des consommateurs ShopperMind (groupe Altavia) dans un terrain effectué en juillet...
