Pepsi is firing back at Coca-Cola with a playful and pointed summer campaign that reimagines the iconic “Share a Coke” concept — swapping out first names for America’s favorite cookout...
Le géant mondial des produits de grande consommation, Mars, a annoncé un changement stratégique majeur en transférant la gestion de son compte média global de WPP à Publicis Groupe. Cette...
In its latest campaign launched in Japan, Apple tells a gripping, real-life story that combines heavy metal and heart health. Titled “Suzuki-san’s Heart Story”, the film follows Masahiro...
In a refreshing take on financial advertising, MassMutual has launched its new brand campaign, "The Feeling Is MassMutual," marking the company’s first creative collaboration with agency of...
Swatch is making waves with the launch of its new SCUBAQUA collection, the result of a bold collaboration with creative agency MOX. Inspired by the hypnotic movement and translucency of jellyfish,...
Le Judy’s Family Cafe, un modeste diner situé dans l’Illinois, est récemment devenu une véritable sensation sur TikTok et Instagram. Derrière cette success story : une communication à...
Avec sa nouvelle campagne "Des prix qui offrent tellement plus", Decathlon franchit un nouveau cap dans sa communication : celui de l’émotion sincère et de l’engagement profond. Conçue...
Heinz is stirring the pot—and the breakfast plate—with a bold new campaign that challenges long-held food taboos. In collaboration with Wieden+Kennedy and under the direction of Christine...
