L’ASA bannit une pub Vodafone pour publicité trompeuse
En fin d’année 2024, l’Advertising Standards Authority (ASA), l’organisme britannique de régulation de la publicité, a interdit deux annonces publicitaires publiées par Vodafone sur...
En fin d’année 2024, l’Advertising Standards Authority (ASA), l’organisme britannique de régulation de la publicité, a interdit deux annonces publicitaires publiées par Vodafone sur...
In a refreshing twist on modern wellness marketing, Pure Leaf has rejoined forces with actress and entrepreneur Lindsay Lohan to expand its “Time for a Tea Break, Time for a Pure Leaf” campaign—this...
Innocean Australia has unveiled its latest campaign for Hyundai’s KONA SUV, boldly titled ‘Anti-Ordinary’, a creative declaration of independence from automotive uniformity. Directed by...
In a campaign that fuses luxury automotive design with the refined spirit of one of sport’s most iconic figures, Mercedes-Benz has launched The Art of Craftsmanship, a visually rich and emotionally...
Rien ne va plus chez Jaguar. Quelques mois à peine après un repositionnement stratégique aussi audacieux que controversé, la marque britannique reconsidère déjà sa stratégie de communication....
AXE is back with a bold new message: confidence starts with smelling great. Launching the week of May 19, the brand's latest ad campaign, titled Short King, stars actor and comedian Pete...
In an era where mental well-being is slowly shedding its stigma, Wellhub, Brazil’s leading corporate wellness platform, is taking a bold step to turn a powerful metaphor into a nationwide conversation....
British Gas has unveiled its latest brand platform, ‘Taking Care of Things’, with the goal of reinforcing its longstanding role as a reliable energy and home services provider for millions...
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