Dr. Oetker Canada is turning heads—and tastebuds—with the launch of Suprema, its most ambitious frozen pizza release in over two decades. But this isn’t just about pizza. To mark the occasion, the brand is introducing Suprema as a culinary and cultural event, blending food and performance art in an unexpected way: with a custom-written live opera debuting in downtown Toronto this July.
Titled “Arrivals”, the immersive 14-minute performance reinterprets the classic Neapolitan medium to tell the story of a modern-day sculptor who brings her creation to life. The narrative, both metaphorical and visually striking, echoes the transformation of a frozen pizza into something indulgent, soulful, and satisfying—a reflection of what Suprema aspires to be.
“Just like we’re making premium artisanal-style frozen pizza more accessible, we’re helping democratize opera—without losing the magic,” explains Zineb Benslimane, senior brand manager at Dr. Oetker Canada.
The opera, held at TD Music Hall, will be free and open to the public, allowing guests to not only witness the story unfold but also sample all four Suprema varieties, immersing them fully in the brand’s narrative of quality and craft.
The campaign marks Dr. Oetker’s most significant launch since Ristorante more than 20 years ago. Suprema enters the market at a time when Canadians are rethinking their food budgets and dining habits. With 57% of consumers cutting back on eating out, and frozen pizza prices rising by 10.7% year-over-year, the demand for affordable gourmet options is stronger than ever.
“Pizza has long been divided into two worlds: fast and convenient at home, or high-end at a restaurant,” says Benslimane. “With Suprema, we’re bridging that gap.”
Positioned just under $10, Suprema offers the best of both: premium taste and ingredients, with the convenience and affordability of frozen food.
Inspired by a research trip to Naples, Suprema is crafted using time-honored Neapolitan methods. Each pizza starts with a sourdough starter and undergoes a 24-hour, three-stage fermentation, delivering a light, crispy crust and bold flavour. The pies are pre-baked in stone ovens and topped with carefully selected, high-quality ingredients.
Suprema debuts in four indulgent flavours: Margherita, featuring creamy mozzarella and DOP-certified Grana Padano; Cinque Formaggi, with a rich blend of mozzarella, smoked white cheddar, ricotta, blue cheese, and provolone; ’Nduja & Miele Piccante, combining spicy ’Nduja-style sausage with red pepper and a drizzle of hot honey; and Salame Romano, topped with classic Spianata Romana salami and mozzarella.
These ingredients, including tomato passata from Emilia-Romagna and authentic Italian cold cuts, underscore the brand’s commitment to authentic taste and premium sourcing.
The launch is supported by a robust 360° campaign that goes beyond traditional advertising. In addition to the live opera, the campaign includes digital storytelling, media partnerships, influencer activations, and immersive events at street festivals. In-store, consumers can expect bold visibility through point-of-sale displays, flyer promotions, and live demos.
“Suprema is all about craftsmanship,” says Benslimane. “From our fermentation process to our opera campaign, we’re creating something that feels truly special.”
Suprema is now available nationwide at major retailers across Canada, positioned as a new standard in frozen pizza. The goal is clear: to reshape consumer expectations and establish a new segment of premium frozen pizza that doesn’t compromise on taste, quality, or accessibility.
