Interfel, the interprofessional body for fresh fruits and vegetables, has launched a vibrant new ad campaign, following its first collaboration with director Charlotte Abramow. This time, the creative duo XOXO has taken the reins, bringing their unique vision to the project.
The second installment in this ongoing saga, set to the iconic track "Just Can’t Get Enough" by Depeche Mode, invites viewers into a colorful and dynamic world inspired by social media, particularly TikTok. The ad aims to celebrate diversity while promoting the consumption of fresh produce, showcasing the wide variety of fruits and vegetables available.
Since its release on April 1, the spot has been airing on TV and in replay, and is also available across major social media platforms such as TikTok, Instagram, Facebook, and YouTube, where it continues to engage audiences with its energetic and inclusive message.
With this campaign, Interfel continues to push the boundaries of creative advertising, blending contemporary social media trends with a timeless message about healthy living.
