Le nouveau logo PepsiCo marque un virage stratégique
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
PepsiCo a dévoilé une nouvelle identité visuelle, motivée par un constat révélateur : seuls 21% des consommateurs sont capables de citer une marque du groupe autre que Pepsi, malgré un...
Coca-Cola has unveiled its new Olympic and Paralympic Games campaign in Canada, reaffirming its long-standing partnership with the global sporting event. Centered around the theme “Refresh...
Huggies is leaning into Halloween with a playful twist this year, unveiling an audio campaign that transforms one of the most dreaded moments for new parents into a tongue-in-cheek horror experience....
Tiffany & Co. has unveiled its holiday campaign, “Love Is a Gift,” continuing its ongoing creative partnership with Anomaly and director Jonas Lindstroem. The film marks the latest chapter...
This holiday season, Walmart is turning stress into sparkle — and chaos into cheer — with a campaign that whisks shoppers straight into a reimagined Whoville. Launched October 26 in collaboration...
Uber’s latest Australian campaign strikes a humorous and melodic chord, with country-pop legend Shania Twain joining forces with Aussie comedian-musician Tom Cardy for a tongue-in-cheek musical...
Giordano’s, one of Chicago’s most iconic pizza institutions, is taking a bold step beyond its famous deep-dish roots. In collaboration with Schafer Condon Carter (SCC), the brand has launched...
Singapore’s government has launched a striking new anti-vaping campaign that blends cinematic storytelling with real-life tragedy to expose the dangers of e-cigarettes among youth. Titled “The...
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