Premier League : maillots personnalisés grâce à l’IA
La Premier League s’apprête à bouleverser l’expérience de ses fans à travers une initiative technologique majeure. Dès la saison 2025/26, les amateurs de football du monde entier pourront...
La Premier League s’apprête à bouleverser l’expérience de ses fans à travers une initiative technologique majeure. Dès la saison 2025/26, les amateurs de football du monde entier pourront...
Subway is bringing nostalgia and excitement to fans with a creative new partnership alongside Netflix and dentsu to celebrate the return of the iconic golf comedy Happy Gilmore. The collaboration...
Sprite has launched a bold and fiery new global campaign, 'Hurts Real Good', designed to tap into Gen Z's growing passion for spicy cuisine. Developed by WPP Open X with VML, and...
This summer, McDonald’s Canada is tipping its cowboy hat to Western culture with a bold new campaign that fuses fashion, food, and local pride. Launched at the 2025 Calgary Stampede, the Cowboy...
At Wimbledon, tradition is everything — and that includes the all-white dress code. But this year, it’s not just the players following the rules. Stella Artois has joined the style game with...
Netflix repousse les frontières de la fiction en donnant vie à sa série à succès Squid Game sur tout le continent asiatique. À l’occasion de la promotion des trois saisons, le géant...
Puma is stepping up its digital marketing game with a bold move into Fortnite, unveiling a virtual sneaker experience called Kicks, while increasing its overall media investment by 40% compared...
Holsten Arabia, the premium non-alcoholic malt beverage brand, has unveiled global fashion icon Georgina Rodríguez as its new brand ambassador in Saudi Arabia. The announcement marks the launch...
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