Generali lance une nouvelle plateforme de marque mondiale
Le groupe d’assurance Generali vient de lancer sa nouvelle plateforme de marque avec une campagne mondiale baptisée « Ici et maintenant » (« Here. Now. »), conçue par l’agence VML....
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Toblerone Embraces the Awkward Joy of Chocolate in Bold New Campaign
Toblerone is turning heads with its latest global campaign that embraces chocolate indulgence in its quirkiest form. Departing from the polished and often over-sexualized portrayals of chocolate...
Shah Rukh Khan Joins Candere as Brand Ambassador to Redefine Everyday Jewellery
Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced the appointment of Shah Rukh Khan as its new brand ambassador — a move that marks a significant milestone...
From Solo Screens to Shared Moments: The New Reality of Streaming in APAC
As Connected TV (CTV) adoption surges across the Asia-Pacific region, a new study by Omnicom Media Group APAC (OMG APAC) is redefining how advertisers approach streaming audiences. Titled “Connecting...
Pure Leaf and Lindsay Lohan invite americans to disconnect
In a refreshing twist on modern wellness marketing, Pure Leaf has rejoined forces with actress and entrepreneur Lindsay Lohan to expand its “Time for a Tea Break, Time for a Pure Leaf” campaign—this...
IKEA celebrates 50 years in Australia with a boldly local campaign and a flatpack twist
To mark 50 years of bringing Swedish design to Australian homes, IKEA Australia has unveiled a new 360-degree brand campaign titled “Just the Start”. Launched with agency Havas Host, the...
Good Food Launches Immersive Campaign Celebrating Everyday Culinary Moments
Australia’s beloved culinary brand Good Food has unveiled a striking new campaign designed to ignite the nation's love for food and highlight its role as a trusted culinary companion. Launched...
Three UK Launches 'Glow' Campaign to Celebrate Everyday Wins for Customers
Three UK has unveiled its latest integrated brand campaign, Glow, a feel-good celebration of the everyday perks and rewards that come with being a customer of the mobile network. The campaign,...
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