When Memory Buffers: A Digital Metaphor for Alzheimer’s Loss
What if the world’s most familiar digital frustration—the endless loading icon—wasn’t just a tech glitch, but a metaphor for something deeply human? That’s the emotional anchor of the...
What if the world’s most familiar digital frustration—the endless loading icon—wasn’t just a tech glitch, but a metaphor for something deeply human? That’s the emotional anchor of the...
This summer, McDonald’s Canada is tipping its cowboy hat to Western culture with a bold new campaign that fuses fashion, food, and local pride. Launched at the 2025 Calgary Stampede, the Cowboy...
As summer heats up and brands compete for attention, Franui has found a delightfully unexpected way to cool things down—by launching a fully AI-generated boy band. Created by the agency Josiane,...
Trench légendaire, imprimé à carreaux iconique, ciel nuageux : Burberry est une incarnation intemporelle de l’élégance britannique. Mais pour l’été 2025, la maison londonienne fait...
Iconic British soft drink Ribena has launched a heartwarming new campaign that taps into the emotional power of taste and memory. Created in partnership with BBH and directed by Maceo Frost through...
La marque britannique de vin Echo Falls renforce sa stratégie de séduction auprès des jeunes consommatrices avec une nouvelle campagne estivale haute en couleur. Pour l’édition limitée...
The Mirabel Foundation, a charity dedicated to supporting children who have lost their parents due to drug addiction, has unveiled its first-ever brand awareness campaign. Directed by Sarah Adamson...
Timed to coincide with the deadliest season on American roads, a powerful new public service campaign is sending a clear and urgent message: buzzed driving is drunk driving — and it can take...
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