Amazon transforme Twitch en espace de vente live
Après TikTok Shop, un autre géant du numérique brouille les frontières entre divertissement et commerce. Amazon Ads vient d’introduire sur Twitch un format publicitaire inédit : les vidéos...
Après TikTok Shop, un autre géant du numérique brouille les frontières entre divertissement et commerce. Amazon Ads vient d’introduire sur Twitch un format publicitaire inédit : les vidéos...
Instagram is experimenting with skippable ads inside its Reels feed, allowing users to bypass certain advertisements after a few seconds, Meta confirmed to the media ADWEEK. Inspired by YouTube’s...
Pour lancer sa nouvelle série 15T, Xiaomi reprend la recette qui fait son succès : innovation technologique, émotion humaine et une touche de poésie visuelle. Avec la campagne « Capturez...
MrBeast and Spanish-language media powerhouse TelevisaUnivision are joining forces on a new initiative: Road to Beast Cup. The partnership was announced during an ADWEEK House panel with Beau...
As the war in Gaza nears its second anniversary, French NGO Dignité International has joined forces with creative agency Mlle Pitch to launch a hard-hitting campaign titled “Indignons-nous...
FIGS, the U.S.-based medical apparel brand, has unveiled “Where Do You Wear FIGS”, a global campaign created with production company NativeFour that shines a spotlight on healthcare professionals...
Acclaimed actor Brian Cox has added an Emmy Award to his résumé, this time not for a dramatic role but for a commercial. On Sunday night, his Uber Eats spot was named Outstanding Commercial...
Save the Children Netherlands, in collaboration with TBWA\NEBOKO and production company MJZ, has launched a powerful new brand campaign that reframes children not as victims, but as individuals...
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