Nescafé Decaf Dims the Lights to Brighten Sleep in Panama
What if the key to better sleep wasn’t hidden in a meditation app, but in a cup of decaf coffee and a darker skyline? That’s the bold bet behind Nescafé Clásico Decaf’s recent campaign...
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Vaseline launches ‘Vaseline Verified’ campaign to celebrate ingenious uses
Vaseline has launched a new campaign titled ‘Vaseline Verified’ that celebrates the myriad of creative applications for its classic Vaseline Jelly. The campaign aims to highlight the innovative...
BritBox defies streaming trends with a 14-hour cinematic Ad celebrating craft and storytelling
In an industry increasingly driven by algorithms and AI-generated content, BritBox has chosen a radically different path: slowness, craftsmanship, and authenticity. The British streaming platform...
Black Mirror’s new season gets a subversive marketing campaign from Dentsu
Netflix’s hit sci-fi anthology series Black Mirror has returned with a new season, and its marketing campaign is as subversive as the show itself. Released on 10 April, six new episodes of...
Mobile Gaming Ads Drive Consumer Engagement and Retail Spending, Says Zynga Study
A recent study by game developer Zynga reveals that mobile gaming continues to emerge as a key channel for brands looking to engage with consumers. The research, which explores mobile gamers’...
Les break brothers de Kit Kat : les gardiens de votre pause bien méritée
À l'heure où les pauses déjeuner sont souvent sacrifiées au profit du travail, KIT KAT a décidé de rappeler l'importance de prendre un vrai moment de répit. Dans le cadre de sa...
The Impact of Positivity on Brand Performance: Insights from MAGNA and Pinterest Study
In an ever-evolving advertising landscape where platforms are constantly seeking innovation to capture the attention of prospects, a new study conducted by MAGNA and Pinterest highlights a crucial,...
Roblox mise sur la publicité interactive avec des récompenses pour les joueurs
Un partenariat stratégique avec Google Roblox, la célèbre plateforme de jeux en ligne, s'associe à Google pour intégrer un nouveau format publicitaire : les Rewarded Video Ads. Grâce...
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