When McDonald’s Gave Away Vinyl Records And $1 Million
Ask someone what they associate with McDonald’s, and you’ll likely hear “burgers,” “fries,” or maybe even “McFlurry.” But few would think of vinyl records. Yet in 1988, the fast-food...
Ask someone what they associate with McDonald’s, and you’ll likely hear “burgers,” “fries,” or maybe even “McFlurry.” But few would think of vinyl records. Yet in 1988, the fast-food...
Volkswagen Brazil has taken product placement to new heights with the launch of its most ambitious campaign to date, “Arrivals,” created in partnership with Netflix and AlmapBBDO. Featuring...
What if a single pizza could save the world and dinner at the same time? That’s the cheeky premise behind a bold promotional campaign launched by Little Caesars and Marvel Studios to celebrate...
Nearly ninety-four percent of B2B marketers in Singapore—and ninety-one percent worldwide—now identify capturing and holding attention as their single greatest campaign challenge, according...
Uber Advertising is taking its Ride Offers program beyond U.S. borders, announcing a global rollout during the Cannes Lions International Festival of Creativity. The product, which allows brands...
Kia has officially unveiled its new ute, the Tasman, in a bold and distinctly Australian campaign that blends star power, humor, and national pride. At the center of this launch is tennis legend...
Acamar Films a officiellement confié à BBC Studios Digital Brands la gestion commerciale mondiale de sa propriété destinée à la petite enfance, Bing. Ce partenariat marque une étape stratégique...
Casablanca a vibré au rythme de l’innovation avec le lancement de la première édition du "The IDEA Show", un salon inédit au Maroc, orchestré par IDEA+, acteur majeur de la distribution...
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