Nescafé Decaf Dims the Lights to Brighten Sleep in Panama
What if the key to better sleep wasn’t hidden in a meditation app, but in a cup of decaf coffee and a darker skyline? That’s the bold bet behind Nescafé Clásico Decaf’s recent campaign...
Résultats de " Paradigm-shift " est 154 article
Uber et les taxis parisiens : la fin d'une guerre, le début d'une alliance
Uber et Buzzman affichent leur réconciliation avec les taxis parisiens Il y a encore quelques années, l’idée de voir Uber et les taxis parisiens collaborer relevait de la science-fiction....
Domino’s Expands Its Partnership With WorkInProgress, Eyes Growth in Social and Creator Marketing
Domino’s is strengthening its long-running collaboration with WorkInProgress (WIP), the independent creative agency based in Boulder, Colorado, that has helped fuel some of the brand’s most...
Tinder Sparks New Beginnings with Bold "Burned Logo" Campaign for Ex Day in Mexico
What if we celebrated breakups not as endings, but as fresh starts? Ahead of April 14 — known in Mexico as El Día del Ex (Ex Day) — Tinder and creative agency GUT México have launched an...
Coca-Cola's bold move into the alcohol industry: A new era for ready-to-drink beverages
Coca-Cola, the iconic brand synonymous with refreshing sodas, is making waves in the alcohol industry. For over a century, the company has dominated the soft drink market, but now it is pivoting...
Olaplex Launches "Designed to Defy" Campaign as Part of Major Brand Revamp
Olaplex, the science-backed hair care brand, has unveiled its bold new multichannel campaign, “Designed to Defy,” marking a significant shift in its marketing strategy. The campaign, which...
The Rise of Influencer Marketing: Brands Increase Budgets and Refine Strategies
A recent study by the World Federation of Advertisers (WFA), conducted in collaboration with the UK Advertising Standards Authority (ASA) and other global self-regulatory organizations, reveals...
LinkedIn selects Publicis Media for global media strategy
LinkedIn has reportedly chosen Publicis Media to manage its global media planning and buying, according to Adweek. The decision follows a closed review process, marking a shift from Dentsu, which...
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