Back Market recycle la fin de Windows 10 en campagne engagée
Alors que Microsoft s’apprête à tirer un trait sur Windows 10, condamnant des millions d’ordinateurs à l’obsolescence logicielle, Back Market en fait… le symbole d’un combat. Le...
Alors que Microsoft s’apprête à tirer un trait sur Windows 10, condamnant des millions d’ordinateurs à l’obsolescence logicielle, Back Market en fait… le symbole d’un combat. Le...
Ben’s Original is joining forces with BBC Children in Need in a major new partnership that combines purpose, visibility and social impact. The rice brand, owned by Mars Food & Nutrition, has...
Tetley Tea Australia, in collaboration with Breast Cancer Network Australia (BCNA) and creative agency Showpony, has launched a moving national campaign titled “The Uncomfortable Cup”, encouraging...
Starbucks India has unveiled its new Diwali campaign, #HumariSpecialJagah, celebrating the evolving meaning of connection and community during the festive season. Developed by Edelman India and...
Jefferson’s Bourbon, part of Pernod Ricard, is rewriting the rules of whiskey marketing with “Tradition in the Breaking,” a daring new brand platform created in collaboration with Droga5...
MrBeast and Spanish-language media powerhouse TelevisaUnivision are joining forces on a new initiative: Road to Beast Cup. The partnership was announced during an ADWEEK House panel with Beau...
Et si votre prochaine lecture ne se contentait pas de se lire… mais se sentait aussi ? C’est le pari étonnant relevé par Hellmann’s, qui s’est associé à l’autrice à succès Jennifer...
Canadian automotive brand OK Tire is expanding its message beyond tires with a new national campaign developed by creative agency Lifelong Crush. Under its reassuring platform “It’s Going...
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