The Marketing News of the Week!
Coca-Cola launches the "Don't buy Coca-Cola if you don't help us recycle!": This summer, there will be no classic marketing campaign for Coca-Cola, but a large-scale consumer campaign to collect...
Coca-Cola launches the "Don't buy Coca-Cola if you don't help us recycle!": This summer, there will be no classic marketing campaign for Coca-Cola, but a large-scale consumer campaign to collect...
The brand Moufid launches a new natural and preservative-free recipe: Childhood is a period marked by the first learning experiences. Children develop their imagination and awaken to discover...
Banque Populaire launches the "Matinées du Private Banking": To support the private banking sector in Morocco, Banque Populaire announces the launch of the "Matinées du Private Banking". These...
« Il y a un impératif de base : oublier toute ambition de vouloir agir, avec le storytelling, comme on le fait avec une stratégie de communication classique. C’est-à-dire : il faut oublier...
KLEM elected best Moroccan communication agency of the year: "During the African Cristal 2018, which was held in Marrakech from May 2 to 5, KLEM reaped a good harvest of prizes, making the agency,...
Mobile now generates more than half of advertising revenues in the United States: "Internet advertising revenues in the United States totaled $88 billion for the full 2017 fiscal year, with Q4...
Pour alerter les gens aux dangers de l’abandon de la neutralité du net, la chaîne de restauration rapide américaine Burger King a réalisé une belle opération de communication dans l’un...
When advertising tries to read the consumers' minds: "Why does the consumer favor one product over the other? The advertisers try to probe the consumers' unconscious more and more to guess their...
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