Squid Game envahit l’Asie
Netflix repousse les frontières de la fiction en donnant vie à sa série à succès Squid Game sur tout le continent asiatique. À l’occasion de la promotion des trois saisons, le géant...
Netflix repousse les frontières de la fiction en donnant vie à sa série à succès Squid Game sur tout le continent asiatique. À l’occasion de la promotion des trois saisons, le géant...
Puma is stepping up its digital marketing game with a bold move into Fortnite, unveiling a virtual sneaker experience called Kicks, while increasing its overall media investment by 40% compared...
After dominating our screens, Netflix is stepping into real life. By the end of 2025, the streaming giant will open its first two immersive venues, called Netflix House, in Philadelphia and Dallas,...
McDonald’s Canada has rolled out a thrilling new campaign that blends global flavours with Hollywood-style storytelling. Titled “The International Menu Heist,” the campaign—created in...
Unveiled at the Cannes Lions International Festival of Creativity 2025, Reddit’s latest move into AI-powered advertising marks a strategic shift toward what it calls the “era of community...
Diving has long divided football fans. Some see it as cynical, others as part of the game. But now, a new campaign from Snickers is reframing the debate with a simple, tongue-in-cheek diagnosis:...
La célèbre chaîne de restauration rapide McDonald’s frappe fort avec le lancement de son tout nouveau burger, le « Big Arch », accompagné d’une campagne publicitaire mondiale ambitieuse....
Sports streaming giant DAZN has unveiled its first ever global campaign, ‘Undisputed’, bringing together the raw energy of boxing and the drama of football in a cinematic spectacle. Crafted...
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